During the course, you will learn about the basic elements of the creative economy, what the added value chain is and why it is important for creating a cultural project. The course lecturer, Volodymyr Vorobey, is the director of economic development at the PPV Knowledge Networks agency.

This course will be useful for you if:

· You want to deepen your understanding of the creative economy.

· You plan to launch or are already leading a cultural and creative project. This course will help to you identify the market, find your niche, create your customer profile and formulate a unique and competitive offer.

· You are interested in how digital technologies influence the market and how to respond to changes.

The course lecturer notes that leaders of cultural and creative projects often give little thought to their place on the market. However, knowing your niche and how the creative economy functions will help your organisation to be more effective.

The online course lectures will take 55 minutes of your time. After completing a short test, you will receive a certificate from the EU-EaP Culture and Creativity Programme.

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