Famous Authors Handwritten Outlines for Great Works of Literature — selection of notes used by famous authors to describe the structure of their future works (e.g., used in Harry Potter).
Structure of a news — informative chapter from Alexander Amsin’s book “News-type Internet Journalism”.
Elements of Style — a book about English stylistics and writing skills in general. Offers a lot of perfect examples of how to structure paragraphs and the whole text.
Screenwriting 101 by Film Crit Hulk! — an interesting book on screenwriting. Can be useful for journalists who want to write reports and essays.
Structure — a huge text by The New Yorker journalist John McPhee on how he structures his articles.
Me, Inc. — an excellent piece on creating your personal brand and speaking about your work.
Dinner with Microsoft’s Chief Storyteller — interview with Steve Clayton who does storytelling for Microsoft. Lots of cool ideas if you’re looking for new ways to talk about your company.
How to Create Detailed Buyer Personas for Your Business — article about creating your buyer personas. You should create them to better understand the audience of your site/blog.
What Is the Buyers Journey — material about the buyer journey.
How to Create Content for Every Stage of the Buyer's Journey — tells how to select the right content format for various stages of the buyer journey.
8 Types of CTAs You Should Absolutely Try on Your Blog — ideas of call-to-action buttons that work. Can be used on your site or in your blog.
Mass Producing Deliciousness — presentation by Adobe about content marketing with tons of interesting numbers and suggestions.
Inside Freunde Von Freunden newsroom: how to make sponsored content work — interview with the founder of a cool German lifestyle periodical publishing a number of magazines for brands.