High-quality images of your artwork
Why spend hours, days, and weeks, creating something incredible if the photo doesn't convey that? Our advice? Avoid fuzzy, dimly lit, or poorly cropped photos. And, be sure to watch out for any distracting shadows, camera flashes, or backgrounds. Make sure that your camera settings reflect the true colors of the work and color correct the image if need to be to present an accurate image.
Beyond your portfolio, you have an entire online presence that tells a story about who you are as an artist and helps sell your art. And we’re willing to bet you put a lot of work into those outlets! So when a buyer views your portfolio, clicks on one of these links hoping to view your social media or sign up for your newsletter and the link is broken, they are immediately cut off from learning more about you. Not only does it leave a bad taste in their mouth, but they may not want to spend the time figuring out what to do next. All that work was for nothing, and your credibility took a hit at the same time. Taking the extra minute to double check that your links work can make all the difference.
What if a potential buyer or gallerist asks about your most recent work and you have nothing to show? You are pretty much guaranteed not to make the sale. Just like the Scouts, your motto should always remain the same – be prepared! Often times, it feels like the opportunities just aren’t coming. But is that because there aren't any opportunities or because we aren’t ready? Ready or not, opportunities will come. Keeping your portfolio stocked with your latest and greatest pieces allows you to jump on any opportunity that presents itself.
When it comes to your portfolio’s design, clean and professional always should be top of your list. No distracting backgrounds. No crazy fonts for large chunks of text. Everything should be easy – easy to read, easy to navigate, easy to understand quickly who you are as an artist. And while you may want to go wild with design elements, remember that you aren’t trying to sell anyone on your web design services. You are trying to promote your art! Therefore, make your artwork the star of the show.
Did you know that artist About pages are often the most frequently visited page on an artist's portfolio? But when you work in large or conceptual ideas, it can be difficult to find the most succinct, convincing and accurate words to describe ourselves and the work that we do. Don’t be afraid to be personal.
Your best work
You’re only as good as the artwork you present. At least, that is how it will feel to those looking at your portfolio. Remember, the goal of an art portfolio is to represent your technical ability as an artist – your core strengths, range, and experience in the art world. That’s why it’s important to highlight what you consider your best works – work that will help you send the message that you are outstanding in your field.