How Future Museums Will Look Like: the Tate Modern Case

Modern museums have faced common challenges in the 21st century. Firstly, they had to transform from places that only present pictures and sculptures to platforms for displaying mixed media arts. Second and a more difficult task is finding a new language of communication with their audiences.

Eleonora Belfiore from the Loughborough University analysed different audience studies and concluded that 87% of museum-goers are people from higher social groups. So how to make museums more open for other social communities? It becomes an important political and ethical issue, so the cultural institutions like Tate Modern receive considerable financial aid from government and funds.

The Tate Modern tries to solve this problem through a new project — Tate Exchange — due to launch in September 2016. Tate Exchange will occupy the whole fifth floor of the museum and will give voice to 50 different institutions: universities, charities, small art groups, radio stations and many more. The Tate Modern offers ‘making areas’ for institutions within and beyond the arts to establish direct dialogue with the public and engage people in discussions and creation. The museum staff believes that the fifth floor will become a space for exchanging ideas between artists, cultural activists and the public.

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