10 essential books to help you grow your creative business
1. T-shirts and Suits: A Guide to the Business of Creativity by David Parrish
Successful creative enterprises integrate creativity and business. T-Shirts and Suits offers an approach which brings together both creative passion and business best practice. Written in an engaging and jargon-free style, the book offers inspiration and appropriate advice for all those involved in running or setting up a creative business. Marketing, intellectual property, finance, competition, leadership - and more - are included in this guide.
2. Oversubscribed: How to Get People Lining Up to Do Business with You by Daniel Priestley
Have you ever queued for a restaurant? Pre–ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six–month waiting list? There are people who don′t chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?
In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money.
3. Grow Your Service Firm by Robert Craven
A highly practical guide to help anyone run, market and grow their service business more effectively, Grow Your Service Firm is written with twenty years' experience of helping others make their businesses successful and reveals how to present the benefits of your business to improve your leads, sales and profits.
4. Double Your Business: How to Break Through the Barriers to Higher Growth, Turnover and Profit (Financial Times Series) by Lee Duncan
Through his book, Double Your Business, author Lee Duncan shows you how to release rapid, dynamic growth. Including action plans which help you to overcome the barriers that may be holding your business back, and littered with case studies throughout, this guide acts as a blueprint for success, teaching you the key principles of a successful high-performing business.
5. Online Business Startup: The entrepreneur’s guide to launching a fast, lean and profitable online venture by Robin Waite
Robin Waite's book isn't just a how-to guide in online marketing or SEO... it contains everything an experienced entrepreneur wished they had known before taking the plunge and starting a business. In a digital world where we are flooded with an endless stream of information, it can be difficult to understand the fundamentals of starting up and running a lean business. This book will ultimately answer the question of how to quickly implement proven strategies that cut through the noise and ensure success.
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