10 KEYS FOR THE CREATIVE ECONOMY DEVELOPMENT
In its report (The United Nations Creative Economy Report 2013 Special Edition) the UN gives numerous examples that demonstrate the importance of culture for society’s development. This document also describes how extension of rights and opportunities for artists and creative entrepreneurs can enhance efficiency in the cultural field as a whole. So, what should we do for the development of the creative sector in the economy?
1. First of all, recognise that, in addition to its economic benefits, the creative economy also generates non-monetary value that contributes significantly to achieving inclusive and sustainable societal development.
2. Make culture a driver and enabler of economic, social and environmental development processes, since positive changes can take place only in a culturally defined society.
3. Reveal opportunities through mapping local assets of the creative economy. This analysis will be the basis for the development of a follow-up action programme in this sector.
4. Strengthen the evidence base through rigorous data collection as a fundamental upstream investment to any coherent creative economy development policy in the region.
5. Investigate the connections between the informal and formal sectors of the creative economy as crucial for the establishment of adequate policy, since the creative economy in developing countries relies deeply on informal cultural systems, processes and institutions, and is remote from the public sector, while family and friends become major investors for creative entrepreneurs.
6. Analyse the critical success factors that contribute to forging new pathways for local creative economy development. Such success factors include: the availability of infrastructure and labour resources, the existence of legislation protecting intellectual property, the availability access to global markets, etc.
7. Invest in sustainable creative enterprise development across the value chain. This means that there needs to be support for local learning and innovation, because without them there will be no new talents or new firms of creativity.
8. Create new opportunities for cultural entrepreneurs in business administration and social networking, get them involved in marketing activities, and provide them with urban cites suitable for development of the social and cultural structure of the society.
9. Engage in international cooperation to facilitate productive mutual learning as well as the sharing of information and experiences.
10. Mainstream culture into local economic and social development programmes, make it number one, even when faced with competing priorities.
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