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Art-managers: the present and further prospect of their profession

Profession of art-manager is rather new phenomenon in Georgia. It was begun taught in universities and colleges about 10 years ago. There is a lack of professional certified personnel, that is why major attention is focused at the informal education. Therein, EU and Eastern Partnership “Culture and Creativity” Programme played a significant role. About 30 Georgian art-managers from various spheres took part in trainings on profile disciplines within the framework of the project. We asked the participants of the project to share their vision of the present and further prospect of their profession.

MAIA JAMBAZISHVILI, MANAGER OF CULTURE

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“In the leading countries of the world the sphere of culture changed into the industry long ago; it contributes in the economy of these countries, in creation of GDP and workplaces. I am glad that such processes are starting in Georgia. We have countless cultural heritage, as well as great creative potential. I am eager to be involved in this process, I try to do my best and wish Georgia to become the country, where culture is not only available and pleasant, but also plays an active role in the development of the country. It will be followed by many segments and sectors of economy, which mainly depend on culture”.

INNA SOKHADZE, HEAD OF THE ORGANIZATION «ART FOR PUBLIC INTERESTS» (API)

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“Actually, when we work in the sphere of culture, we must understand that it covers an entire spectrum. Therefore, everybody who works in the cultural sphere and has claim on successful fulfillment of any project, should have manager’s skills and be able to do different kind of work. In other words, only my diploma of an art-critic will not help me to implement the project, which is stable and output-oriented”.

IRINA DEMETRADZE, FILM EXPERT, DOCTOR OF ART HISTORY

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“Culture must not be perceived as a certain heritage of the past; it is often associated with monuments, folklore, past and some obscure dead culture. It is very important to comprehend culture as one of the basic means of reality constructing, which has absolutely legitimate meaning, since there is the legitimate conception of culture, according to which culture is the most democratic phenomenon of the society.

For today, culture management is comparatively new phenomenon in our country. Any artist should understand that he is a manager at the same time. He may use service of a hired manager, but should have certain skills himself. Today, the only strategy is to survive. It is the reality. At the same time, one must do something important, significant. But it is impossible without proper management”.

NINO MACHARASHVILI, ART HISTORIAN, CURATOR

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“I think that we should help new generation, our students in seeking of guidelines. I deliver lectures on Georgian art, I try to present information in most comprehensive manner, to be less theoretical and follow the curriculum. On the contrary, it is very important to teach them the skills, which help to comprehend new information, so that in future they can find necessary information themselves”.