37 original campaigns to promote books and reading
We have prepared for you a selection of the PR-campaigns that promote reading. In addition, here are 10 steps to developing a promotion campaign for your own literary project.
Step 1. Develop a strategy.
Step 2. Analyse the problem, market and/or situation.
Step 3. Define clear goals and objectives.
Step 4. Determine the target audience for each goal.
Step 5. Determine your communication channels by analysing your target audiences.
Step 6. Develop your messages based on the understanding of the problem and the motivation of your target audience.
Step 7. Test your messages and information materials.
Step 8. Use different communication channels.
Step 9. Prepare quality content.
Step 10. Find partners.
