Book by David Perrysh 'T-Shirts and Suits: A Guide to the Business of Creativity' is a practical handbook for creative entrepreneurs to refer to and find information, examples from other businesses, and practical tips about using powerful business ideas in a creative context. The book condenses over twenty years' experience of working in creative enterprises, combined with learning from clients and from business school. Enjoy reading!
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Fundamentally, the cultural heritage sector’s role is to tell stories. Up to now, these stories have been somewhat passive. Digital, however, offers new, exciting possibilities which place visitors front and centre and positioning them as participants