1. Tom Kelly, David Kelly, Creative Confidence: Unleashing the Creative Potential Within Us All  

The authors of the book, founders of Stanford d.School, talk of creativity as one of the key things in business. This is a book about how creativity lies within each one of us, in varying degrees, how the creative potential is not something unusual but is “under our feet”, something that we tap into daily and that develops if practiced correctly.

2. Howard E. Gardner, Creating Minds: An Anatomy of Creativity as Seen Through the Lives of Freud, Einstein, Picasso, Stravinsky, Eliot

A book that examines the stories of “geniuses” (Freud, Einstein, Picasso, Stravinsky, Eliot, Ghandi), in an attempt to understand the similarities and differences in their lives – answers to questions about what makes people creative, what environments stimulate creativity, and are there any similarities between how new ideas are created and conquer the world?

3. Richard Florida, The Rise of the Creative Class

A book on how in some parts of the world a new class of people has emerged: the “creative class” that is associated with certain spheres (IT, design, art, knowledge, etc.) and that is already has more “added value” than the traditional economy. The book also analyses the environment in which the creative class may emerge: first and foremost, urban space, high technologies, communications and intellectual circles. 

4. Nancy C. Andreasen, The Creating Brain: The Neuroscience of Genius

The book is at the crossroads of various fields (mostly the history of art and neuroscience) and aims to analyse creativity from the point of view of our brain and from the point of view of the artist’s environment and ecosystem.