Cristina Farinha (Portugal), M
Pier Luigi Sacco (Italy), Professor of Cultural Economics at IULM University in Milan, is certain that the participation of the civil society is vital for the development of cultural industries. “Whether they pay for it or not. That’s basically the backbone. If you are not able to foster participation, it is like catering in places where nobody eats. What you really need to do is to start from the grassroots.”
According to Marc Franco (
Because they make regions attr
“The cultural and creative industries make up between 4.2% and 4.4% of the EU’s GDP and approximately 2.3% of the EU’s workforce. It is the fastest-growing sector. The sector has shown sustainability in the fa
1. When reforming the lives of millions, it is important to preserve the uniqueness and sovereignty of culture. — Svitlana Fomenko, First Deputy Minister of Culture of Ukraine
2. Resources are limited, culture is unlimited. — Viktoria Ratobylskaya, Head of the International Relations Department, Ministry of Culture of the Republic of Belarus
3. Politics should combine culture, science, the economy and business for the best results. —Mikheil Giorgadze, Minister of Culture and Monument Protection of Georgia
4. Cut culture? Then what are we fighting for? — Mikheil Giorgadze, Minister of Culture and Monument Protection of Georgia, quoting Winston Churchill
5. Culture preserves the face of the nation. — Nerser Ter-Vardanyan, Deputy Minister of Culture of Armenia
6. Culture can be made a successful sector of the economy. — Andrei Chistol, State Secretary of the Ministry of Culture of Moldova
7. Don’t be afraid to create! Just do it! — Simon Williams, Director of the British Council Ukraine
8. Only social organisation can help raise society’s awareness of the creative economy and its potential. — Luciano Gloor, expert in the creative economy
9. Today professionals need more flexible spaces, which the creative economy can provide. — Cristina Farinha, leading expert from the EU on the creative economy10. Without money there’s nothing. However, money is far from what matters most in the creative economy. — Barbara Gessler, an expert from the EU
A regular dairy farm can become a place where creativity flourishes. Scientists found that if cows are exposed to classical music, they produce more milk. This was precisely what one EU farm decided to do. The result was musical milk, which actually turned out to be quite tasty. It was also given out during classical music concerts, which was good advertising for the company. This interesting example was recounted by Tim Williams, Head of EU-Eastern Partnership Culture and Creativity Programme.
Tim Williams also stressed that it was culture and creativity that were the springboard for the UK’s success. “A creative economy is what we pride ourselves on and want to share with other countries,” he said.
An Art Space in Tallinn
Virtually every city faces the challenge of converting industrial landfills into attractive places. A successful example of one such building transformed into an art space was presented by Jaanus Juss, the CEO of Telliskivi Creative City in Estonia.
Juss and his team tried to introduce a model in Tallinn that would include both business and culture. Ten buildings from the Soviet era were transformed into a trendy place with bars, restaurants, art academies and theatres. According to Jaanus Juss, what matters is the cultural and social life that fills these transformed buildings. This project has been implemented for more than ten years, and this year more than 700,000 people visited this art space and more than 500 events were held there.
“I personally work as a gardener, although I’m a member of the Board of Directors. I do this because this was how it was decided at the very beginning when we were forming our team. It is important to perform you duties with integrity, it helps create a community where you can and should be creative,” said Jaanus Juss.
In Zagreb, Croatia, a very successful project came out of a sad event that happens practically with each one of us: a painful breakup. And so the idea arose to create the Museum of Broken Relationships. Each exhibit that is on display comes with a letter with the story of the relationship and the reason for the breakup. Visitors are immersed in the stories, which range in length from a couple of words to several pages. Each one of them evokes different feelings, from bitter and deep sadness to sardonic sarcasm, according to collection manager Ivana Druzetic.
“The goal of the Museum of Broken Relationships is to bring together people based on stories of love and disappointment,” said Druzetic. And this actually works and people are interested, as the museum is always busy.
Music and Wine
In ancient times, people in Georgia would sing folk songs to wine. Doing so, they believed that it would become better, more delicious and of better quality. That is why designers decided to combine music and wine to create a new brand called Vismino. The grapes for this wine will be cultivated to the sound of classical music. And in order to bring music into the design, JSC Marussia Georgia used paints.
“We’ve given each note its colour, which helped make creative labels for the new variety of Vismino wine,” said Tornike Akhobadze, JSC Marussia Georgia Brand Manager.
Composer Koka Nikoladze has constructed 15 different alternative instruments that can be used to create new music. At first, this was not a commercial project, rather simply an attempt to create something new and exciting, and that would be useful for society. The result was quite creative and unusual, and people really like it. Today, the musician receives lots of offers to sell these instruments.
Nikoladze stressed that it has really been very helpful to him that there are people who teach him new and interesting things; although he makes all his instruments himself, he relies on the advice of others. “It is very important to meet other people and enrich your experience for your own professional growth and development,” said the musician.