Ragnar Siil advises practical Christmas presents

Creative and cultural sectors specialist, Ragnar Siil recommends four books that will be the best presents for creative people and entrepreneurs.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

This handbook will be interesting for organisation`s leaders who want to implement the most recent and innovative business models into their practice. The authors gathered experience of the practitioners from 45 countries and as writers state these methods are used in Ericsson, 3M, Deloitte and much more. The visualised tools techniques will help you to analyse and take a new look at your business or initiative.  

Value Proposition Design: How to Create Products and Services Customers Want

The book will help you to deal with one of the most important questions in entrepreneurship: how to understand the customers and their needs. Sometimes even good ideas can failure and this book will help you to find the model that will really work for your organisation. Instead, the long conversations and meetings, use the tools and methods from the book to develop ideas and learn customer`s values. 

Think Like an Artist: . . . and Lead a More Creative, Productive Life

The BBC's Arts Editor Will Gompertz wrote the book that will boost your creative potential. The author explores the artist's approaches in developing talent and the strategies that lead them to masterpieces. This book will be useful regardless your profession because in any the unusual approach is an advantage.

The Lean Startup: How Constant Innovation Creates Radically Successful Businesses

This is a must-have for entrepreneurs who just started an own project. Read this book to learn strategies and how to deal with obstacles doing first steps.  Tom Eisenmann, professor of entrepreneurship in Harvard Business School said, “The Lean Startup could do more to boost global economic growth than any management book written in years.”



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