The key driver behind participation in the Creative Towns and Regions Initiative of Mtskheta-Mtianeti Administration is an intention to increase attractiveness of the region through unlocking creative potential of the local community. The main outcomes are:
- Create a clear vision for the development of the region’s territory, cultural heritage landscapes and traditions through the strategic and creative approaches used in EU countries with similar wealth and resources;
- Increase attractiveness of the region for visitors and investors through strengthening local cultural and creative resources;
- Activate traditional heritage resources using more contemporary methods, for instance by generating opportunities for creative tourism development.