“To me business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on essentials.”

Richard Branson, Virgin Group

“Man owes his success to creativity. No one doubts the need for it. It is most useful in good times and essential in bad.”

Edward de Bono, author of the bestseller Creative Thinking

“The paradigm in the music business has shifted and as an artist and a businesswoman, I have to move with that shift.”

Madonna

“Ideas don’t make your rich. The correct execution of ideas does.”

Felix Dennis, publisher, poet and multimillionaire

“Crucially, it is not a compromise between creativity and business – it’s a matter of getting the best of both worlds.”

David Parrish, British guru in the creative entreprise sphere