1. The Creative Economy: How People Make Money from Ideas, John Howkins
Today creativity is connected with business more than ever. Large corporations hunger for experts who think outside the box and have creative ideas. But, as it were, how can a common man earn a living on creativity? This sensational book by John Howkins gives not only instructions on how to do this, but also how to make use of creativity in the era of digital technologies. The author proposes being guided by the following rules: be unique; do not be afraid of suggesting your own ideas, no matter how strange they might be; be legally competent and know what copyrights and patents are. It is also useful to know when you can and even when you should violate these rules. Do not confuse the real with the virtual. Always keep abreast of cinema, fashion, and even software releases, for the knowledge you acquire may grow into ideas, and the latter may soon bring you money!
2. The Cultural Industries, David Hesmondhalgh
The first two editions of The Cultural Industries examine creativity through political, economic, and cultural lenses. But this is the third edition, and it may be rightly considered a bestseller, because it is updated and examines creative processes with due regard for development of the contemporary media space. David Hesmondhalgh offers his own special approach to cultural production, and so his book is essential for people working in mass media, cultural studies, and sociology.
3. Creative Industries: Contracts between Art and Commerce, Richard E. Caves
This is a unique book for creative people, since it includes the fundamentals of such art forms as cinema, theatre, and book publishing. The author exposes nonstandard subjects like artists’ distinctive looks or the muse volatility. This book can help you find out how commercial companies use people’s creative potential, and how they lead employees to creative ways of thinking and working. Resorting to profound analysis, the author tries to explain the logic of such creative interactions and asserts that with the help of high culture logic can be traced in any creative industry.