David Parrish is an expert on cultural and creative industries, marketing and business strategy, author of several books, and a coach. His book T-shirts and Suits: A Guide to the Business of Creativity draws on 20 years of experience in the creative economy.
In his book author argues that professionals working in the creative sector do not have to choose between creativity (t-shirts) and business (suits)—instead, they can develop their own unique business strategies, which will generate revenue and favorably impact creativity. David Parrish’s book is a collection of practical tips, successful cases from his own experience and various business models.
Reading the book, you will learn how to draw up a marketing strategy, choose a business model and a niche, analyze the market, competition and your own organization, and which type of leadership to adopt. You will receive practical advice regarding copyright issues, project management and personal growth.
This book is useful for entrepreneurs, especially those working in the creative industries, cultural managers, leaders of organizations, and for those planning to enter a market with a new initiative.
On the EU-EaP Culture and Creativity Programme portal, you have the opportunity to listen to two of David Parrish’s intensive online courses: Strategic Planning and Marketing. Each course is 30 minutes long. Examining real cases, you will learn how to analyze your market and your organization’s strengths and weaknesses, and how to find a niche for yourself. Upon completion of a short test, a certificate is also awarded.
Three Tips from David Parrish’s Book
1. Listen to your clients. Try to answer the question clients ask: “What do I get from this?” Your mission is to find out what your consumer’s needs are and create the right product.
2. You can’t sell your product to all clients at once. Use your creativity to choose a group of clients for a particular product.
3. Determine the value of your organizations. It will be your guide on the path to success.
Advice from David Parrish: https://www.culturepartnership.eu/en/article/balancing-creativity-and-business
Interview with David Parrish: https://www.culturepartnership.eu/en/article/devid-parrish-platforma
The book was published in Moldova by Editura ARC, with the support of the EU-Eastern Partnership Culture & Creativity Programme whose partner organisation in Moldova is the Soros Foundation.
The Moldovan edition of the creative business book is available in 25 branches of the bookshop LIBRARIUS in Chisinau and other cities in Moldova including Orhei, Cahul, Ungheni and Balti. It is also on sale in PRO NOI bookshops.
Moldovan publication of the book ’T-Shirts and Suits: A Guide to the Business of Creativity’ in Romanian - including bookshop and online purchase details:
Free eBook version (in English) of ’T-Shirts and Suits: A Guide to the Business of Creativity’ is available here.
The Romanian translation of David Parrish’s T-Shirts and Suits: A Guide to the Business of Creativity was published online and is available here.
Full details of the marketing book ’Chase One Rabbit: Strategic Marketing for Business Success. 63 Tips, Techniques and Tales for Creative Entrepreneurs’
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