MAKING THE MOST OF CULTURAL AND CREATIVE RESOURCES (By Lia Ghilardi)
The Mapping and Strategy Building Handbook for Creative Towns and Regions.
This handbook takes the view that in-depth cultural and creative industries mapping is a process for systematically identifying a community’s broader cultural assets and for deepening understanding of local cultural ecosystems. Cultural mapping also recognizes the more intangible elements of a community’s identity and sense of place. Thus, knowledge of a place’s cultural profile can be useful for advocating change: it can inform policy development, attract funding and resources, and be instrumental in the adoption of new approaches to local development.