Four New Online Courses: Fundraising, Creative Economy, Strategies, and Communication

The website of the EU-EaP Culture and Creativity Programme features new online courses that can help you optimise your projects in the field of cultural and creative industries.

The lecture courses last less than 30 minutes and certificates are issued upon successful completion of a short test. In addition to practical advice and expert recommendations, each course offers additional materials: publications, descriptions of operation methods, and author-created tables for planning and developing strategies.

Fundraising with Tim Williams

It is an online course offered by the head of the EU-EaP Culture and Creativity Programme. Upon completion of the course, you will know how to find financial donors for cultural initiatives. This course will teach you how to prepare a successful application, choose a fund that is appropriate for your organisation, and establish personal relationships with donors.

Tim Williams has managed international projects in the cultural sector for over 20 years. He has participated in projects in 45 countries, including all countries of the Eastern Partnership. Tim has collaborated with such organisations as the American Eurasia Foundation, the British Department for International Development (DFID), and the Swedish International Development Cooperation Agency (SIDA). Nowadays, in addition to participating in the EU-EaP Culture and Creativity Programme, Tim voluntarily holds the position of the Chairperson of the United Kingdom National Commission for UNESCO advising the British government on issues related to international standards and conventions.

Communication with Andrey Kulakov

Andrey Kulakov is convinced that communication must not be regarded as something ancillary to projects. Instead, communication should become the most important element of your strategy. Upon completion of the course you will be able to: influence the behaviour of the target audiences, create trusting and long-term relationships with your clients, organise effective advertising campaigns making news headlines and generating interview opportunities.

The lecturer, Andrey Kulakov, is a leading media expert, coach, and the Internews-Ukraine program director. He is responsible for the administration of all the organisation’s projects, including those financed by the EU Delegation in Ukraine, USAID, the World Bank, embassies of the EU member states, etc. He has over 10 years of experience in management of non-public and media organisations, and extensive experience in journalism, communication, and promotion of international donor organisations.

Cultural Sector Strategies with Ragnar Siil

Upon completion of the course you will be able to: identify the current trends in cultural strategies, create open platforms for exchange of ideas and communication with partners, and utilise new methods to evaluate your activities. Ragnar Siil, an expert of the EU-EaP Culture and Creativity Programme, is convinced that a sound strategy is equally important not only for the Ministry of Culture and City Administration, but also for museums, theatres, universities, and private cultural organisations.

Ragnar Siil has been involved with public, non-profit, and business organisations for over ten years. He previously served as a Deputy Minister of Culture of Estonia in charge of the Creative Economy Issues. He currently leads Creative Lab, a consulting company that deals with issues of cultural policy and development of creative industries.

Creative Economy for Organisations with Vladimir Vorobey 

This course will be beneficial for those who wish to make their cultural projects profitable. The lectures will teach you how to identify target markets, create customer profiles, and formulate unique competitive offers. In addition, you will deepen your knowledge of the creative economy and the impact the digital technology has on the market. The lectures are provided by Vladimir Vorobey, the director of economic development of the PPV Knowledge Networks. Vladimir has over 10 years of experience in creating innovative organisations and communities.

He is also a participant of the Nesterov Group—an informal association of intellectuals and social activists established for the purpose of development of a strategic vision for Ukraine. Vladimir is convinced that the knowledge of a relevant niche and the specifics of the creative economy’s inner workings can help organisations become more effective. Unlike most of our online courses, the Vladimir Vorobey’s lectures are 55 minutes long.


The four courses presented above represent a portion of the online learning program for cultural managers offered by the EU-EaP Culture and Creativity Programme. We invite international experts to share their experience and teach our readers how to create high-quality cultural projects. Our website also features marketing and strategic planning courses offered by David Perrish as well as information about preparing successful funding applications. You can also find out how to join the largest grant program “Creative Europe”, organise successful advocacy campaigns, draft and implement an online communication strategy in the cultural sector.

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