Immaterial Future (IF), a Vienna-based non-profit association, is established in 2021 to shift our world’s growth model towards intangible production and consumption, with culture as the main vector of change. It aims to leverage culture's huge untapped potential to positively impact every single human, breaking away from its elitist confines and becoming more accessible to all. The open call welcomes projects that leverage technology to develop:

• new business models that enable self-sustainable cultural production and distribution;
• distribution models that allow wide access to cultural experiences without losing authenticity.

Applying projects can be run by a startup company, academic entity, for-profit or non-profit organization. For more information on eligibility criteria and application guidelines, visit website.

The application deadline is Tuesday, June 1, 2021, at 11:59pm CET.

Six selected finalists will be invited to the Forum in Vienna to showcase their projects to potential partners and investors with a specific interest in culture and technology. The best submission will be selected after the showcase. The Award ceremony will take place in Vienna, September 7, 2021, during the Immaterial Future Forum. The Forum itself is a parallel event to viennacontemporary art fair. Contact email for any enquiries: opencall@immaterialfuture.org