Nataliya Shostak: "Culture creates Value and Meaning"

We would like to introduce to you the Team members of the Culture and Creativity Programme in each of the six Eastern Partnership countries. In this article you will learn about Nataliya Shostak, Programme Country Coordinator in Ukraine

Nataliya joined the British Council in Kyiv to look after the EU-EaP Culture and Creativity Programme in Ukraine and oversee all Culture Capacity Development Co-ordinators’ work in the region. Before joining, she worked as Head of Research and Methodology at the National Art Museum of Ukraine’s Education Department. Previously, she’d been an Education Specialist at PinchukArtCentre in Kyiv. 
For over four years, she has worked to transform the role and relevance of museums in Ukrainian society, developing innovative programmes which incorporate new teaching methods and techniques. 
Natalyia has an MA in Cultural Studies from the National University of Kyiv-Mohyla Academy in 2012.

About the Programme activities that are planned in Ukraine this year

We will focus on working with the Programme Associates. These are 49 selected young professionals who, want to upgrade their knowledge in culture management, marketing, fundraising, etc. and will participate in the specially developed training programme. We believe that this programme will be especially important for culture managers from the regions of Ukraine and will help to develop professional networks and establish an effective and long-lasting cooperation.

About the role of culture in society

We live in a pragmatic world and sometimes today the importance of culture is being emphasised through its "union" with economy, its transition to culture and creative industries, which is why the discourse of culture absorbs such terminology as economic effectiveness, income, etc. There is no doubt that this is the most influential trend today, but at the same time, we must never forget that it is culture that creates Value and Meaning. The role of culture is to reflect on the world in which we live and help us to move forward consciously and by this help us create conditions under which all members of society will have a chance to develop freely and fully realise their potential.

5 main cultural events in Ukraine by Nataliya Shostak

  • Book Arsenal, Publishers’ Forum in Lviv
  • Exhibitions in National Art Museum of Ukraine: Spetsfond and Heroes/Inventory in Progress
  • GogolFest
  • Odessa Film Festival, Molodist Film Festival 
  • Eastern Partnership Culture Congress


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