National Cultural Forum of Moldova (Chisinau, May 4-5, 2017)

Creative and Sustainable Cities: The Role of Culture and Creativity in Urban Development.

About the Forum

The concept of “creative cities” has become popular among policy-makers and practitioners who are concerned with the future of the cities. Creativity, creative industries and cultural resources are seen as a remedy for urban development in the post-socialist economy.

The National Cultural Forum in Moldova is organized within the EU-EaP Culture Programme 2015-2018, aiming to overview and assess the concept of “creative cities” and its ways of implementation in Moldova, as well as to analyze and test potentials for integrated urban development including in soft and hard infrastructure. 


Venue: National Arts Museum of  Moldova (Chisinau, 115, 31 August 1989, str.)

Moderator: Andrei Chistol, State Secretary at the Ministry of Culture

Simultaneous interpretation: Romanian/English

Thursday, May 4


Registration and Morning Coffee









Opening Session

Cultural Performance

Opening addresses by:

  • Monica Babuc, Minister of Culture (tbc)

  • Pirkka Tapiola, Ambassador, Head of European Union Delegation to Moldova

  • Mayor of Chișinău (tbc)

Ragnar Siil, EU-EaP Culture and Creativity Programme

"LUM/useum": video mapping projection on National Museum of History 09/09/2015


Key-Note Speech: “Culture and creativity as key ingredients for successful cities” by Lia Ghilardi, Founder and Director of Noema, expert for the Creative Towns and Regions Initiative. Followed by Q&A.


Key-Note Speech: “How to invest wisely into culture and creativity?” by Philippe Kern, Managing Partner of KEA European Affairs, Head of the Expert Team of EU funded project Culture for Cities and Regions. Followed by Q&A.


International case study 1: “Košice - from industrial city to European Capital of Culture to creative industries hub” by Michal Hladký, Director of Creative Industries Košice (Slovakia).


Networking lunch


“The British Council’s Creative Economy programme: creative industries and urban innovation” by Simon Williams, director of British Council Ukraine.


“European Creative Hubs Network to promote hubs as innovative models to support the growth of the creative economy” by Kateryna Kravchuk, Program Manager of PPV Knowledge Networks (Lviv, Ukraine), Ukrainian Expert of Creative Towns and Regions Initiative.


International case study 2: “Supporting creative entrepreneurship in small and medium sized towns, example of Tartu” by Reigo Kuivjõgi, Manager of Tartu Centre for Creative Industries (Estonia).


International case study 3: “Local social innovations with national and international effect. Example of Ivano-Frankivsk”, by Olga Dyatel, Co-manager of Urban Space 500 and Co-founder of Insha Osvita (Ukraine).


Networking coffee-break


Local case studies from Moldova:

- “Implementing Creative Towns and Regions Initiative, example of Orhei” by Dumitrița Efremov, Moldovan Expert of Creative Towns and Regions Initiative, and Alexandru Țăranu, chief architect of Orhei.

- “Creative Spaces development and Creative Industry Roadmap” by Sergiu Rabii ICT, CSI, Precision Engineering Industry Team Leader and Ana Pitei – Creative Services Industry Specialist at Moldova Competitiveness Project

- “Orange Smart City-connecting the city to the future” by Andrei Plesca, Corporate sales director, Orange Moldova 

- “The Alternative City Experience”, by Mihail Țurcanu, cultural manager at 10/90 Studio

- “Reanimation and adaptive reuse of urban heritage, example of the Circus of Chisinau” by Nicu Țărnă, leader and vocalist of the Gândul Mâței band.


Local Municipalities Panel Discussion: Roadmap for developing creative towns (moderated by Ragnar Siil, Key Expert for EU-Eastern Partnership Culture and Creativity Programme)

  • Representative of the Ministry of Culture

  • Representative of the City of Chisinau

  • Lia Ghilardi, Expert for the Creative Towns and Regions Intiative (UK/Italy)

  • Luka Piskoric, Co-Founder and Managing Director of Poligon Creative Centre (Slovenia)

  • Vitalie Sprânceană, Coordinator at Oberliht  (Moldova)

  • Nicu Țărnă, leader and vocalist of the Gândul Mâței band

  • Radu Zariciuc, music composer


Closing of the first day


Dinner for speakers and guests

Friday, May 5


Registration and Morning Coffee

Simultaneous interpretation: Russian/English


Hands-on parallel workshops

Hands-on workshops to discuss creative towns development strategies and work in smaller groups to practice different tools and methods for creative industries development. There are three groups:

  1. Mapping cultural and creative potential in the city - how to use mapping and analysing tools to assess the local cultural and creative resources? Workshop by Lia Ghilardi (UK)

  1. Designing creative city strategy - how can arts and culture in towns and regions help local socio-economic development? Workshop by Philippe Kern (Belgium)

Developing creative hubs and clusters in the city - how to support emergence of creative hubs and clusters and what kind of institutions do we need to support this development? Workshop by Michal Hladký (Slovakia) and Luka Piskoric (Slovenia)


Networking lunch

Simultaneous interpretation: Romanian/English, Russian/English


“Creativity as a strategic factor for sustainable urban development - introduction to UNESCO Creative Cities Network” by Mr. Sinisa Sesum, (Italy) Head of Antenna Office in Sarajevo, UNESCO Regional Bureau for Science and Culture in Europe.


Presentation of the results of Creative Industries Study in Moldova by Cristina Farinha (Portugal), Expert for conducting the study for Culture and Creativity Programme.


Presentation of the Statement for Creative Cities Development in Moldova by Andrei Chistol, State Secretary of Ministry of Culture, and Dumitrita Efremov, Coordinator of the Forum.


Closing Session:

  • Representative of Ministry of Culture
  • Representative of EU-EaP Culture and Creativity Programme


Closing Reception for all conference participants

Saturday, May 6


Closed workshop of Creative Towns and Regions Initiative for the representatives of Mtskheta-Mtianeti (Georgia), Orhei (Moldova), Sisian (Armenia), Svetlogorsk (Belarus), Shamkir (Azerbaijan) and Kosiv (Ukraine). Workshop by Lia Ghilardi.

Ragnar Siil, Creative and Cultural Sectors Specialist, EU-Eastern Partnership Culture&Creativity Programme. Ragnar is an international cultural policy and creative industries expert with more than 10 years of experience in government, non-profit sector as well as in business. Ragnar is a former Estonian Undersecretary for the Arts and currently working as a Managing Partner of Creativity Lab - cultural policy and creative economy think-tank and consultancy group.
Philippe KERN is founder and managing director of KEA. Based in Brussels since 1999, KEA is Europe’s leading consultancy and research center on culture and creative industries. KEA has an office in Shenzhen (China) since 2012. Kern has 25 years’ experience in culture, creative industries, public affairs and legal advice. He is a specialist in culture economics, copyright, anti-trust and trade law. He has led research and strategy programs at European level, notably for the European Commission, the European Parliament, the Council of Europe and WIPO. He advises numerous public and private bodies on strategies in the fields of urban development, innovation, culture and audiovisual policies. He is an Urbact III expert. For more information see

Ana Pitéi is currently the Creative Services Industry Specialist for the Moldova Competitiveness Project, financed by the United States Agency for International Development (USAID) and Swedish International Development Cooperation Agency (Sida). Prior to the project, Ana leaded the Creative Department of Target Group Advertising Agency and graduated with merit her MA in Creative and Media Enterprises at the University of Warwick, United Kingdom.

Cristina Farinha is a freelance policy expert in the culture and creative sector and associated researcher at Sociology Institute University Porto. She has been working from regional to international level as advisor, lecturer, researcher as well as network coordinator, notably for the European Commission, Council of Europe, UNESCO as well as European Cultural Foundation, On The Move and ADDICT Creative Industries Portugal. She is interested in the strengthening of the role of culture in governance and development; the promotion of international cooperation and mobility; and the building of the sector´s capacity, advocacy and networking.

Lia Ghilardi is the founder and director of Noema, a UK-based organization focusing on research and projects showing the value of culture in local development. Internationally recognised as a leader in the field of cultural urban development, Lia has worked for more than twenty years with the EU, civic leaders, urban designers, architects, arts organisations and educational institutions to provide creative and integrated solutions to the challenges of place making in contemporary cities. In the UK she is a member of a number of prestigious organisations including the Academy of Urbanism and the Royal Society for the Arts.

Olga Diatel, Deputy Head of NGO «Insha Osvita». Part of team of founders of creative enterprise Khata-Maysternya - space for holistic learning. Co-manager of project Urban Space 500 - social enterprise, restaurant, which will be founded by 500 people. Currently working on cultural strategy for project Promprylad - new format for inclusive learning environments, which will combine cultural, education, urbanistic and business elements in Ivano-Frankivsk.

Luka Pikoric is a managing director and co-founder of Poligon - the first Slovenian creative centre, operating as an autonomous platform for empowerment of freelancers and communities from the fields of creative economy, social entrepreneurship and culture. Since 2011 he is focused on development and implementation of new economic models. He has co-funded Slovenia Coworking and Slovenia Crowdfunding initiatives. As a crowdfunding expert he has consulted several Slovenian and international creatives and innovators on successfully conducting their crowdfunding campaigns. He lectures about crowdfunding, coworking and creative economies at numerous conferences and faculties in Slovenia and abroad.

Nicu Țărnă is the leader and the vocalist of the ”Gândul Mâței” band. He is a merited artist of the Republic of Moldova. His activities also include acting and film production. He is currently managing the project #lumineazăCircul (Light up the Circus), aiming to revitalize one of the most emblematic buildings of Chișinău.


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