Free Online Courses for Cultural Managers from Leading European Experts

Professionals from the cultural and creative industries can take a series of online courses given by European experts on strategic planning, advocacy and applying to Creative Europe, developed by the EU-EaP Culture and Creativity Programme.

Each course consists of several short videos and is complemented with practical tips and examples. You can receive a certificate on completion of each course. The courses are available in 8 languages (Russian, English, Ukrainian, Belarusian, Georgian, Romanian, Azerbaijani and Armenian) and include the best European practices in the sphere of cultural and creative industries.

To take a course and receive a certificate, you have to select your favourite topic on the Programme’s website , go through the course materials and answer the test questions correctly. 3 courses are currently available: Strategic Planning, Advocacy and Creative Europe.

The Strategic Planning course will  teach you how to formulate an organisation’s vision, conduct internal and external analyses, determine competitive advantages and implement a successful marketing plan (from the author of the popular book for creative businesses David Parrish).

The Advocacy course videos will teach you how to develop an advocacy strategy. You will also get practical advice on key tools and effective campaigning methods (from the communication expert Anush Begloyan).

The distance learning course for Creative Europe consists of 5 videos with step-by-step instructions on how to apply to Creative Europe, the biggest European grant programme in the cultural sphere (from the heads of Creative Europe Lithuania Desk Egle Deltuvaite and the Estonia Desk Yvelin Karu-Veskioja). During the course, you will learn about the selection criteria, registration process, search for partners and success factors when applying for Creative Europe.

Over the year, new topics will be added to the courses, including writing project proposals, finance, fundraising, communication, project management for cultural organisations and many more.

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