The author expresses his deepest thanks to Andriy Shevchenko, Yevhen Hlibovitskiy, Оleksandra Baklanova, Dmytro (Krikun) Simanskiy, Yehor Sobolyev, Darya Chepak, Oleksandr Makarenko, Ihor Kulias, Konstantin Kvurt and the team at Internews-Ukraine for the theoretical and practical recommendations that formed the basis of this course.

TEMPLATES

Additional Resources

Understanding general trends

• The Economist
• The Spectator
• New releases in translated literature MIF Publishers Blog

Ukrainian Resources

• Sostav.ua: Ukrainian resource on communication, marketing, and advertising
• Media Marketing Review: Ukrainian resource

Foreign resources on communication, PR, and marketing

• Behind the Spin
• Ragan’s PR Daily
• The Holmes Report
• PR Week (in the UK and in the US)
• PRmoment

Books

• G. G. Pecheptsov, Theory of Communication, Raffle-Book, Vakler, 2006, 656 pp.

• Clotaire Rapaille, The Culture Code: How We Live, What We Buy and Why, United Press, 2008, 168 pp.

• Mark Mathis, Feeding the Media Beast, Grand, 2005.

• Ralf Leinemann, Media Relations Measurement: Determining the Value of PR to Your Company’s Success, Vershina, 2006, 248 pp.

• Jack Trout, AI Ries, Positioning: The Battle for Your Mind, Piter, 2006, 272 pp.

• David Aaker, Aaker on Branding: 20 Principles That Drive Success, Eksmo, 2016, 256 pp.

• Dennis Wilcox, Warren Agee, Glen Cameron, Philip Ault, Essentials of Public Relations, Piter, 2004.

• Philip Zimbardo, Michael Leippe, Social Influence, Piter, 2011, 448 pp.

• Harry Beckwith, Selling the Invisible, Alpina Publisher, 2016, 220 pp.

• Michael S. Sitrick, Spin: How to Turn the Power of the Press to Your Advantage—Regnery Publishing—1998.

• John White, Laura Mazur, Strategic Communication Management. Making PR Work—Longman—1994.

• Jason Salzman, Making the News: A Guide for Activists and Nonprofits—Basic Books—1998.

• Edward L. Bernays, Crystallizing Public Opinion—Ig Publishing—2011.