- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
- The Strategic Planning Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- Investor Pitching Course for Creative Businesses
https://mycake.org/studio-pop-gallery-sarah-meets-artist-kellie-miller-ventures-retail/
https://mycake.org/blast-theory-part-1-interview-matt-adams/
https://mycake.org/retailing-greater-focus-smes/
For simplicity this budget assumes that the vast majority of the funds needed has been raised before the capital building works commence.
Please note that there are a series of comments on some cells. These are indicated by the red corner in an individual cell.
The case study is for an organisation with a fixed physical venue e.g. a museum, gallery, arts centre or theatre. The organisation is non-profit and turns over something in the region of £100-200k per annum. The project is a refurbishment of old buildings to bring them to new uses. As part of that project a series of education and outreach activities are also planned which need both a budget for delivery and a budget for new staff.
Specialist professional skills will be bought in to undertake the architectural planning and to provide expert oversight of the works as they happen. If this project was running over more than one year a contingency to cover increases in materials and labour costs would be required.
This budget is for illustrative purposes only and should not be used as the basis for local budgeting as the circumstances in the countries which are participating may well be different. The benchmark data provides a more accurate illustration of the relative levels of spend on areas such as marketing, salaries, and project costs as a percentage of overall spend in an organisation.
The calculations in the budget have been checked and should all be in working order but anyone who uses a blank version of this spreadsheet should check the calculations as the cells have not been ‘locked’.