- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- Investor Pitching Course for Creative Businesses
- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
- The Strategic Planning Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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Registration of the organization in participant portal
In order to apply from Creative Europe program, organizations must register themselves at the participant portal and obtain a PIC code. PIC code consists of nine digits. Registration of the organization in participant portal is easy. It just takes little bit time. You can register the organization at the portal anytime and you don’t need to wait until the application round is open. When your organization is already registered in the participant portal for other programs, such as Erasmus+ or Horizon 2020, you don’t need to do it again. Likewise, if you are registering your organization for Creative Europe program, the PIC code is valid for other programs managed by the executive agency. I must say that it is not just another bureaucratic step on the way. It actually makes following applications much easier for you. While entering the PIC code in the application form the data of the organization appears automatically. You just need to check that it’s up to date. Also you don’t need to send all the general documentation about your organization again and again with each new application.
Registration in participant portal is a three step process
First, a person starting to register an organization must create so called ECAS account for himself of herself as a private person. Keep in mind that it is not yet the registration of the organization. It takes only few minutes to create ECAS account but you cannot go further without this step and at the end you will receive the confirmation e-mail.
Secondly, you can start registration of the organization in participant portal. This also takes about 10 or 15 minutes when all the information is ready available. So I suggest you collect all the information before you started, like telephone numbers, street address, postal codes, VAT-number, registration number. And after this step again you will receive a confirmation e-mail.
The third step is to upload all the additional documentation, like the statues of the company, VAT registration information and documents that you refer to in your confirmation e-mail.
As I already mentioned, it is quite easy process but for each step you will receive a confirmation e-mail, so be patient before you can proceed with the next step. Once your organization is registered in the portal, you can then modify and update the information when necessary, for example, if you have moved and you have a new address.
You do not need to register your organization again in the portal when your application will receive a positive answer from Creative Europe program. I also suggest that you have more than one person related to organization’s account in case the password is lost or the person has left the position in the organization.
It is not a rocket science but it takes little bit of time so I suggest you start with the registration process already now. Good luck.