- The Proposal Writing Course
- The Cultural Strategy Course
-
The Advocacy Сourse
-
Lecture 1. What is advocacy and how can it help?
-
Lecture 2. Issue analysis and identification
-
Lecture 3. Mapping the external environment
-
Lecture 4. Lobbying, influencing and getting your voice heard
-
Lecture 5. Advocacy campaign evaluation
-
Fact sheet on advocacy and lobbying
-
Advocacy Capacity Assessment
-
Case Study
-
Additional Reading Resources
-
Test and certificate
-
- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
- The Strategic Planning Course
-
The Marketing Course
-
Lecture 1. What is ‘Marketing’?
-
Lecture 2. Marketing Strategy
-
Lecture 3. Listening to Customers
-
Lecture 4. Customer Benefits
-
Lecture 5. The 3Ms of Marketing
-
Fact Sheet. 20 Key Facts relating to Marketing
-
Checklist to ensure efficient marketing strategy
-
Case Study. The 3Ms of Marketing.
-
Test and certificate
-
- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- The Creative Europe Course
-
The Crossovers & Fundraising Course
-
Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
-
Lecture 2. Business Models and External Financing for Creative Startups
-
Lecture 3. Crossovers: A Catalyst for Effective Business Planning
-
Links to online resources and resources for further reading
-
Fact sheet
-
Case studies
-
Test and certificate
-
-
An Introduction to Cultural Journalism Online Course
-
Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
-
Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
-
Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
-
Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
-
FURTHER READING
-
Test and certificate
-
- Investor Pitching Course for Creative Businesses
- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
-
The Communication Course
-
Lecture 1. The Basic Principles of Strategic Communication
-
Lecture 2. The Stages of Strategic Communication
-
Lecture 3. The Basic Principles of Strategic Communication
-
Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
-
Lecture 5. Media communications: tips for success
-
Additional resources
-
Test and certificate
-

-
During the start-up stage financing is primarily from:
- personal savings
- personal credit cards
- personal loans of the entrepreneur
-
At the growth stage, once the concept has been proven and the business is generating positive cash flow, the primary sources of expansion financing are:
-
commercial loans
-
commercial lines of credit
-
trade credit from suppliers
-
Some of the key things which an investor is looking for in a startup is:
-
A very well elaborated business model showing clearly the break-even point and the revenue growth
-
A completed and well elaborated business plan where all parts are coherently presented
-
Entrepreneurs that are both passionate and motivated about their new venture, but also are capable to manage and lead it when it grows
-
Time and amount of the money required (debt of equity)
-
The possible internal financing of a start-up business could come from:
-
Re-investing part of the profit
-
Sale of assets, or leasing rather than buying at start-up and buying used instead of new
-
Deferring salary for a certain initial period (also using family members who could also defer salary)
-
Banks give credits for startup business based on the commonly used evaluation framework called “Five C’s of credit”1:
-
Character : assesses the consumer’s willingness and desire to repay a loan on time. The “know your customer” concept.
-
Capacity : measures the applicant’s ability to repay the loan when it is due.
-
Capital: the net value of a consumer’s assets. This has a bigger impact with larger loans.
-
Collateral : an asset pledged by a borrower to a lender to guarantee a loan.
-
Conditions : external variables that will affect the risk of the loan, such as the economy, social and political environment, government regulations, or competition, or changes in the bank’s objectives.
-
When dealing with banks for obtaining a loan consider the following:
-
Banks do not like risking – they want their interest to be paid no matter how well (or poorly) your business goes.
-
Show the bank that you are realistic with the revenue projections and do not over-promise.
-
Talk the “language” of the bank manager – e.g. rations, returns, profit margins, etc.)
-
Establish a good credit history with the respective bank and if possible, personalized connection with the bank manager.
-
Be prepared to not get the loan, and include in your financial plan other alternative methods for the initial seed funding of your business.
-
Before meeting an Angel Investor
-
Do your proper research to find the most relevant angel investors through angel networks, internet inquiry, associations, business consultants, and other resources.
-
Consider the industry branch and the business you are in, and the background of the potential angel investors
-
Get as much background information as possible about an angel investor before approaching
-
Prepare well in advance: be ready with an executive summery and a short and long-version of your business plan
-
Elaborate clearly your business model and be prepared to explain it well, including showing the growth potential
- Prepare reference letters in case requested
1Source: http://www.investopedia.com/terms/f/five-c-credit.asp