- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Strategic Planning Course
- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- Investor Pitching Course for Creative Businesses
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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When forming your team pay attention not only to the competences of a person, his/her professional experience and skills, but also character, values and aspirations. For the team to work well together and be most efficient, it should be formed of the people with similar principles and those who share the same corporative culture.
There are different approaches to organising your team: from a traditional one where every person has his/her own area of responsibilities to turquoise and agile approach where people work first and foremost as a team and not individual specialists, and were forehead clearly defined responsibilities and roles are not always that important.
Here is an example: EdEra – is a Ukrainian studio of online education and an interactive platform for online learning. EdEra is an example of the so-called turquoise organisation where they have coaching and self-management instead of managers, and goals and values instead of KPIs. They follow agile-approach in their work.
Koktebel Jazz Festival – is an annual jazz music festival which in its operations follows the so call 'hybrid approach'.
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Whatever principle you follow to build up your team and arrange its working operations, it is more than likely to go through these several classical stages:
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Forming;
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Storming;
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Norming;
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Performing.
The first stage is forming the team. People who quite often do not know each other from earlier before start to work together. Each of them has his/her own experience, values, principles, approaches, character and attitudes.
The second stage starts to storm the team, hence the storming stage. People start to find disagreements between their personal qualities I mentioned before. Their experiences and approaches differ, and what is usual for one might go outside the normal zone of comfort for others. That is how conflicts start.
With time team members learn to interact with each other, accept each others' points of view and find common language. In this way they gradually come to the stage of normalisation or norming and finally start to work well together.
Only after that the team starts performing coming to the performing stage, the stage of coordination and high-efficiency performance. Here the team acts and operates as one and you can see the results.
By the way, the performance rates of the team differ at different stages. Of course, it will drop at the storming stage and will start to go up again at the norming stage.
For the team leader it is important to know that all these stages are natural and almost everybody goes through them.
The better you select the people (according to their similarities in values, for example), the less painful and visible will be the storming stage.
What is interesting, it is to go through the storming stage quicker that managers go for team-building and informal joint events for the team. The game and socializing processes at a neutral location helps people to learn negotiate and find agreement, start understanding each other, open up conflicts in non-working environment and solve them over there without damaging other work-related matters.