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- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
- The Strategic Planning Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- Investor Pitching Course for Creative Businesses
Useful Resources
Cultural and Creative Industries Markets
- Cultural times. The first global map of cultural and creative industries. EY. 2015. - http://www.worldcreative.org/
- Creating growth. Measuring cultural and creative markets in the EU. EY. 2014 - http://www.ey.com/fr/fr/industries/media---entertainment/ey-creating-growth
Value Chains
- Mapping the Creative Value Chains. A study on the economy of culture in the digital age: final report. European Commission. 2017 - https://bookshop.europa.eu/en/mapping-the-creative-value-chains-pbNC0217273/. Executive summary - https://bookshop.europa.eu/en/mapping-the-creative-value-chains-pbNC0117181/.
- Creators, producers, distributors, consumers, public authorities... Who really has overall control? Kurt Salmon. Forum d’Avignon. 2013. - http://www.forum-avignon.org/sites/default/files/editeur/Etudes_Kurt_Salmon_Forum_Avignon_2013.pdf
Business Models
- To sell or not to sell? An introduction to business models (innovation) for arts and cultural organisations. ITEM. 2016 - https://www.ietm.org/en/publications/to-sell-or-not-to-sell-an-introduction-to-business-models-innovation-for-arts-and
- Making Digital Work: Business Models. Nesta. 2015. - http://www.nesta.org.uk/publications/making-digital-work-business-models
- Creative Business Models: insights into the business models of cultural centres in Trans Europe Halles. 2015. http://teh.net/resource/creative-business-models-report/
- New Business Models in Cultural and Creative Sectors. European Expert Network on Culture. 2015. - http://www.interarts.net/descargas/interarts2540.pdf
- Model Behaviour. 20 Business Models Innovations for Sustainability. SustainAbility. 2014 - http://sustainability.com/our-work/reports/model-behavior/
- Study: Value Chains and Business Models in Denmark / Sept. 2011 - http://www.firstmotion.eu/art/MediaCenter/FirstMotion/Results%20and%20Outcomes/ValueChainsBusinessModelsDenmark.pdf
- Research: Business Models and Value Chains in Denmark and Poland / May 2011 - FirstMotion. http://www.firstmotion.eu/art/MediaCenter/FirstMotion/Results%20and%20Outcomes/BusinessModelsValueChains_DK_Poland.pdf
Digital Transformation
- Age of abundance: how the content explosion will invert the media industry. REDEF. 2016.-https://redef.com/original/age-of-abundance-how-the-content-explosion-will-invert-the-media-industry
- Have the cultural and creative sectors found the formula for development in the digital age? Kurt Salmon. Forum d’Avignon. 2015. - http://www.forum-avignon.org/sites/default/files/editeur/2015-Forum_Avignon-Anglais-HD.pdf
- https://crowdfunding4culture.eu/ - EU crowdfunding for culture information hub.
- Digital Culture 2015. How arts and cultural organisations in England use technology. Nesta. 2015 - http://www.artscouncil.org.uk/sites/default/files/download-file/Digital-Culture-2015-Final.pdf
- Crowdfunding: Mapping EU markets and events study. European Commission. 2015. - https://ec.europa.eu/info/publications/crowdfunding-mapping-eu-markets-and-events-study_en
- Customer Journey Mapping Is at the Heart of Digital Transformation. Knowledge@Wharton. 2015. - http://knowledge.wharton.upenn.edu/article/customer-journey-mapping-is-at-the-heart-of-digital-transformation/
- How the culture sector can best respond to the challenges of the digital age. Kurt Salmon. Forum d’Avignon. 2014. - http://www.forum-avignon.org/sites/default/files/editeur/2015-ForumAvignon-AN-02.pdf
- The age of curation: from abundance to discovery. BAIN for Forum d’Avignon. 2013. - http://www.bain.com/publications/articles/the-age-of-curation-from-abundance-to-discovery.aspx, http://www.forum-avignon.org/sites/default/files/editeur/2013ForumAvignon_EN_BD-23-10-2013OneonOne.pdf
Templates
- NESTA Creative Enterprise Toolkit - http://www.nesta.org.uk/publications/creative-enterprise-toolkit (available in Ukrainian)
- Creative HubKit. Toolkit for business modelling of creative hubs. 2016. http://creativehubs.eu/wp-content/uploads/2016/11/Creative_HubKit.pdf
- Business Model Toolbox - http://bmtoolbox.net/tools/
- Value Proposition Canvas (free but requires registration) - https://strategyzer.com/canvas/value-proposition-canvas
- Business Model Canvas (free but requires registration) - https://strategyzer.com/canvas/business-model-canvas
- Lean Canvas - http://bmtoolbox.net/tools/lean-canvas/
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