- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
- The Strategic Planning Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- Investor Pitching Course for Creative Businesses
ELIGIBILITY CRITERIA
on example of cooperation projects
Talking about eligibility criteria we can divide them into the five main groups:
1. Firstly, applications must come from ELIGIBLE COUNTRIES. Despite the fact that Creative Europe is the programme of European Union, the list of participating countries in Culture subprogramme consists of not only member states.
We also have Iceland and Norway together with acceding countries, candidate countries and potential candidates. (Albania, Bosnia and Herzegovina, Macedonia (FYROM), Montenegro, Serbia, Turkey).
Last, but not least, countries covered by the European Neighbourhood Policy, are also welcome to take part. Today memorandums with EU are signed by Georgia, Moldova and Ukraine.
So, in total there are 39 PARTICIPATING COUNTRIES, not excluding the possibility of other countries to be associated partners.
2. Secondly, ELIGIBLE APPLICANTS
The project leader and the partners must be active in the cultural and creative sectors and exist as a legal person for at least 2 years on the date of the deadline for submission and to be registered at the participant portal.
Individuals may not apply for a grant.
3. Thirdly, ELIGIBLE PROJECTS
Depending on the scale, needs, nature, objectives and priorities of the project, the applicants will have to choose to apply under either category 1 - Smaller scale cooperation projects or under category 2 - Larger scale cooperation projects.
Smaller scale projects must involve a project leader and at least two other partners having their legal seat in at least three different countries taking part in the Creative Europe – Culture Sub-programme. Small scale projects must request an EU grant of no more than EUR 200 000 representing maximum 60% of the eligible budget.
Larger scale projects must involve a project leader and at least five other partners having their legal seat in at least six different countries taking part in the Culture Sub-programme.
EU grant can be no more than EUR 2 000 000 representing maximum 50% of the eligible budget.
In both cases, either the project leader or one of the partners must have its legal seat in EU or EEA country;
4. The Fourth ELIGIBILITY CRITERIA COVER ACTIVITIES
Proposed activities must intend to achieve the objectives and priorities set in the programme and the strand. Programme seeks to support cooperation projects mainly working on transnational mobility, audience development and capacity building (notably digitisation, new business models and education and training).
Activities dedicated exclusively to the audiovisual sectors are not eligible under the Culture Sub-programme.
5. Finally, ELIGIBLE PERIOD
Activities must start between June and December for large scale project and between May and December for smaller scale cooperation projects.
The maximum duration of a project is 48 months.