- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Strategic Planning Course
- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- Investor Pitching Course for Creative Businesses
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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Recommended readings:
- Dominic Hughes & Benedict Phillips, "The Oxford Union Guide to Speaking in Public"
- Chris Anderson, "TED Talks: The official TED guide to public speaking"
- Carmine Gallo, "Talk Like TED: The 9 Public Speaking Secrets of the World's Top Minds"
- Stephen E. Lucas, "The Art of Public Speaking"
- Allan Pease & Barbara Pease, "The Definitive Book of Body Language"
Links to videos
- Smart Spaces pitch 'Sorry as a Service' 2nd prize winner 2015 - https://www.youtube.com/watch?v=dTqWEv5bGNI&t=1s
- Startupfest 2017 pitch "Party on Demand" - https://www.youtube.com/watch?v=apqki21fWss&t=2s
- How to give the perfect pitch - with TedX speech coach David Beckett - Young Creators Summit 2016 - https://www.youtube.com/watch?v=Njh3rKoGKBo
- Make your Pitch Perfect: The Elevator Pitch by Alison Chadwick - https://www.youtube.com/watch?v=bZTWx2bftaw
- - David S. Rose: 10 things to know before you pitch a Venture Capitalist - https://www.youtube.com/watch?v=lzDBrMisLm0&t=16s
- Slush 100 Pitching Competition finalists pitching at Slush 2016: https://www.youtube.com/