- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
-
The Communication Course
-
Lecture 1. The Basic Principles of Strategic Communication
-
Lecture 2. The Stages of Strategic Communication
-
Lecture 3. The Basic Principles of Strategic Communication
-
Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
-
Lecture 5. Media communications: tips for success
-
Additional resources
-
Test and certificate
-
- The Proposal Writing Course
- The Cultural Strategy Course
-
The Advocacy Сourse
-
Lecture 1. What is advocacy and how can it help?
-
Lecture 2. Issue analysis and identification
-
Lecture 3. Mapping the external environment
-
Lecture 4. Lobbying, influencing and getting your voice heard
-
Lecture 5. Advocacy campaign evaluation
-
Fact sheet on advocacy and lobbying
-
Advocacy Capacity Assessment
-
Case Study
-
Additional Reading Resources
-
Test and certificate
-
- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
- The Strategic Planning Course
-
The Marketing Course
-
Lecture 1. What is ‘Marketing’?
-
Lecture 2. Marketing Strategy
-
Lecture 3. Listening to Customers
-
Lecture 4. Customer Benefits
-
Lecture 5. The 3Ms of Marketing
-
Fact Sheet. 20 Key Facts relating to Marketing
-
Checklist to ensure efficient marketing strategy
-
Case Study. The 3Ms of Marketing.
-
Test and certificate
-
- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- The Creative Europe Course
-
The Crossovers & Fundraising Course
-
Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
-
Lecture 2. Business Models and External Financing for Creative Startups
-
Lecture 3. Crossovers: A Catalyst for Effective Business Planning
-
Links to online resources and resources for further reading
-
Fact sheet
-
Case studies
-
Test and certificate
-
-
An Introduction to Cultural Journalism Online Course
-
Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
-
Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
-
Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
-
Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
-
FURTHER READING
-
Test and certificate
-
- Investor Pitching Course for Creative Businesses
To prepare to interview a cultural figure, the most important task is to familiarise yourself with as much of their work as possible (and certainly the most recent), as well as the biographical details of their life. Other preparation might include reading past reviews and finding out more about the art that has influenced them. You should think about key themes and the development of their work, as well as the context of their life and art. You can also talk to other people who know them and their work.
An interview should be carefully structured - the most important questions usually asked early on - but you should be ready to listen carefully and change the structure depending on how the conversation develops. You can give them a chance to respond to criticisms that have been made of their work. When writing up the interview as a feature-article, add context and criticism in summarising their life and work. Be sure to include ‘colour’, meaning atmosphere and a description of the person or the location where you met them, and some description of the art itself, as well as plenty of quotation.
You can build an interview of a cultural figure into a fuller profile that can also be a portrait of an age or place; trace larger historical or political forces or the development of an art form; or map a field, such as jazz or magic realism, or an argument or debate.