- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
- The Strategic Planning Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- Investor Pitching Course for Creative Businesses
In periods of conflict and tension, art usually plays a secondary role, as people are focused on meeting basic living needs (they need food, a roof over their heads, medication and protection). Nevertheless, creation is a human inherent characteristic in both times of peace and in times weighed down by conflict. For instance, Pablo Picasso’s celebrated painting “Guernica” came as a response to the bombing of Guernica, the horrors of the Spanish revolution 1931-1939 and the Spanish Civil War.
After large-scale conflicts and catastrophes, cultural heritage becomes a powerful symbol and instrument for the rebuilding of society. For instance, the reconstruction of the Warsaw Old Town and bridge and its listing by UNESCO’s World Heritage Sites, became important symbolic acts of reconciliation and work with collective trauma following World War II.
The Edinburgh International Festival was launched with the same objective in 1947. Around 400,000 people attend the festival each year. In addition, it was the catalyst for several other events (the Edinburgh Festival Fringe arts festival, the Edinburgh International Film Festival, the Edinburgh International Book Festival) that give Scotland every year a rate of production increase of £261 million pounds and revenues of £82 million pounds as well as create around 5,000 jobs. Thus, culture opens international dialogue and is a component of creative economy.
Music has also more than once contributed to the resolution of conflict and accepting cultural differences. During the cold war, mutual visits between the orchestras of the USA and those of the Soviet Union used to take place; in 1999, Daniel Barenboim with Edward Said founded the “West-Eastern Divan” orchestra of young Arab and Jewish musicians; in 2008, the New York Philharmonic performed in North Korea.