- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Media Pitching Course
- The Donor Fundraising Strategy Course
- The Strategic Planning Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- Investor Pitching Course for Creative Businesses
Not only programme GUIDELINES but also:
Europe 2020 - European strategy for smart, sustainable and inclusive growth
European agenda for culture in a globalizing world
Call of proposals, guidelines, success stories in dissemination platform
Use researches, reports, methodologies which are accessible to everyone
This will help you to understand EU agenda.
So, THINK EUROPEAN, think and describe European dimension and EUROPEAN ADDED VALUE as projects must not cover solely national interests.
It very important to understand how concretely the programme works: funds come from the agency from Brussels, you are competing with all participating countries; the projects are evaluated on EU level, so there is national budget or national impact on the results.
You also have to propose INTERESTING AND INNOVATIVE IDEA (innovative does not necessarily mean that you have to invent something completely new, it might be just perfect combination of existing practises, though, for example, their combination is innovative one).
But…It is not just about great idea… You have to ask yourself “Does your project’s idea correspond with the PRIORITIES OF THE PROGRAMME and strand”? If it is not, only great idea will not help you to succeed.
The priorities of namely cooperation projects are TRANSNATIONAL MOBILITY, AUDIENCE DEVELOPMENT AND CAPACITY BUILDING.
Plan very in advance, as evaluation process takes 6 months and projects can last up to 4 years.
What about partners? It is sometimes better to work with the partners you know and trust, that are professional and active – have real partnership. If possible, have more of them than required.
Also, try to have GEOGRAPHICAL BALANCE OF PARTNERS AND ACTIVITIES.
Project activities as we already mentioned must correspond with the aims and tasks of the programme and project, they should be complex, extensive, needed and valuable.
It is also very important to think about and to describe the LONG TERM IMPACT OF THE PROJECT. What will happen after its end?
Do not write abstract things – try to be CONCRETE AND CLEAR as much as possible. Be aware, that arguments that experts do not find in your application does not count for evaluation. Use methodological approach, follow EVIDENCE BASED POLICY AND MEASURES.
Share responsibilities and financial expenses with your partners. BUDGET MUST BE BALANCED AND NO PROFIT.
Look for the national funding and co-finansing schemes to raise match funding.
Carefully look through eligible expenses, relation between EU and national regulations.
Or if to be very short - GIVE, GET OR GET OFF.
Please pay attention to additional online materials available to this course.