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- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Strategic Planning Course
- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- Investor Pitching Course for Creative Businesses
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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Additional Materials
- Cummings, M. C. 2003. Cultural Diplomacy and the United States Government: A Survey. Washington: Center for Arts and Culture, 2003
- Hayden, Craig. 2012. The Rhetoric of Soft Power: Public Diplomacy in Global Contexts. Lanham, MD: Lexington Books, 2012.
- Hwajung Kim. 2017. Bridging the Theoretical Gap between Public Diplomacy and Cultural Diplomacy The Korean Journal of International Studies. Vol.15, No.2 (August 2017), 293-326 http://dx.doi.org/10.14731/
- Jessica C.E. Gienow-Hecht and Mark C. Donfried eds., Searching for Cultural Diplomacy. New York: Berghahn Books, 2010.
- Kounalakis, Markos and Andras Simonyi. 2011. The Hard Truth about Soft Power. Los Angeles, CA: Figueroa Press, 2011.
- Nye, J. S. 2004. Soft Power: the means to success in world politics. New York: Public Affairs, 2004.
- Rana, K. 2007. Bilateral Diplomacy. Geneva and Malta: DiploFoundation, 2007.
- Sablosky, J. A. 2003. Recent Trends in Department of State Support for Cultural Diplomacy. In Cultural Diplomacy Research Series, 2003
- The value of cultural relations – https://www.britishcouncil.org/research-policy-insight/insight-articles/value-cult-relations
- Culture in an age of uncertainty – https://www.britishcouncil.org/research-policy-insight/insight-articles/culture-age-uncertainty
- This British Council report, based on new international research undertaken by Ipsos MORI and YouGov, considers questions such as: 'How trusted is the UK?' and 'Does cultural exchange shape opinions of Britain?' It concludes that cultural relations foster trust and that this enhances the competitiveness of the UK’s economy. – https://www.britishcouncil.org/research-policy-insight/policy-reports/trust-pays
- Towards an EU strategy for international cultural relations – https://ec.europa.eu/culture/policies/strategic-framework/strategy-international-cultural-relations_en
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