- The Cultural Strategy Course
- The Proposal Writing Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
- The Strategic Planning Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- Investor Pitching Course for Creative Businesses
- The Creative Europe Course
- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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At the beginning, think about the ones you already know or the ones which your friends know. It is the best to start to work with the people you know and the ones you have experience working together. Try to think about the members of your known network and make a Map of all Possibilities. Please, also note that in Creative Europe projects various organisations from different sectors are encouraged to work together.
You can also use other methods and tools looking for possible partnerships.
For example, have a look at the best existing networks in your field; contact them to check if their mission and activities interest you. You might want to have a look at the LISTS OF NETWORKS funded by the European Union and namely Creative Europe programme.
Also, always remember that there is a NETWORK OF CREATIVE EUROPE DESKS in most of all participating countries which all are willing to help you to connect with the organisations in their respective countries.
Some of them offer various partner SEARCH TOOLS AND DATABASES.
You can also meet with the representatives of the national institutes, residing in your country or CULTURE ATTACHES - they are also the ones which might help you to draw a map of the partners and to guide you further on.
Also do not forget about ALREADY FUNDED PROJECTS by the programme and official dissemination platform. Very likely that they will continue to apply in the future - so you not only might want to explore successful projects and to be inspired, but maybe also to join them.
Various CONFERENCES like Culture Forum and other international meetings are also extremely useful for making new contacts and partnerships.
Remember, one good and trustful partner from eligible country is already a very good starting point to continue in adding friends of friends and building a great partnership for EU project.
Be aware that you are going to work with international team and you might be willing to know more about the culture, traditions, habits and other important features of your partner’s countries in order to understand each other better and to enjoy intercultural dialogue.