- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
- The Strategic Planning Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
-
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- Investor Pitching Course for Creative Businesses
- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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Manual: Culture Strategy Elaboration versus Project Management http://nck.pl/media/attachments/317236/Culture%20Strategy%20Elaboration%20versus%20Project%20Management.pdf
Balancing act: twenty-one strategic dilemmas in cultural policy by François Matarasso and Charles Landry - http://www.artsmanagement.net/downloads/cultural-strategy-dilemmas.pdf
Guidelines for developing and maintaining an arts and cultural policy - https://www.lga.sa.gov.au/webdata/resources/files/Arts_and_Culture_Project___Guidelines_pdf1.pdf
A new cultural policy agenda for development and mutual understanding (UNESCO) - http://unesdoc.unesco.org/images/0021/002147/214747e.pdf
7 KEY MOMENTS FROM GEORGIAN CULTURAL STRATEGY DEVELOPMENT PROCESS - https://www.culturepartnership.eu/en/article/7-important-details-culture
5 LESSONS LEARNT FROM CONSULTATIONS ON GEORGIA’S CULTURE STRATEGY 2025 - https://www.culturepartnership.eu/en/article/5-lessons-learnt-from-consultations-on-georgias-culture-strategy-2025
Georgian Culture Strategy 2025 – file attached
Georgian Creative Industries Roadmap – file attached
Estonian Cultural Policy Guidelines 2020 - http://www.kul.ee/sites/kulminn/files/culture2020_eng.pdf
Planning tools: Problem Tree Analysis - https://www.odi.org/publications/5258-problem-tree-analysis
SMART Goals - How to Make Your Goals Achievable - https://www.mindtools.com/pages/article/smart-goals.htm
WHAT IS PESTLE ANALYSIS? A TOOL FOR BUSINESS ANALYSIS - http://pestleanalysis.com/what-is-pestle-analysis/