Additional materials
Additional materials

‘Create Your Own Business Formula’ 
– article available to download in several languages

‘T-Shirts and Suits: A Guide to the Business of Creativity’
– free eBook version in English

Competitive Advantage. Online article and downloadable PDF.

Strategic Marketing. eBook ‘Chase One Rabbit: Strategic Marketing for Business Success. 
63 Tips, Techniques and Tales for Creative Entrepreneurs’

“Ideas in Action” creative business case studies including
‘An Artist with a Passion and a Focus’

Strategic Planning Framework for Creative and Cultural Enterprises

Creative, Cultural and Digital Industries Guide

Vision and Success. The importance of a Strategic Vision and clear Definition of Success

Internal Analysis of Strengths and Weaknesses using the 
PRIMEFACT checklist

External Analysis of Opportunities and Threats using the 
ICEDRIPS checklist

SWOT Analysis for Creative and Cultural Enterprises 

Videos. Including ‘How to succeed in Creative Business’

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