- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Media Pitching Course
- The Donor Fundraising Strategy Course
- The Strategic Planning Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- Investor Pitching Course for Creative Businesses

‘Create Your Own Business Formula’
– article available to download in several languages
http://www.davidparrish.com/ideas-tools/create-business-formula/
‘T-Shirts and Suits: A Guide to the Business of Creativity’
– free eBook version in English
http://www.davidparrish.com/books/t-shirts-suits/
Competitive Advantage. Online article and downloadable PDF.
http://www.davidparrish.com/competitive-advantage/
Strategic Marketing. eBook ‘Chase One Rabbit: Strategic Marketing for Business Success.
63 Tips, Techniques and Tales for Creative Entrepreneurs’
http://www.davidparrish.com/books/chase-one-rabbit/
“Ideas in Action” creative business case studies including
‘An Artist with a Passion and a Focus’
http://www.davidparrish.com/ideas-tools/ideas-action/
Strategic Planning Framework for Creative and Cultural Enterprises
http://www.davidparrish.com/ideas-tools/strategic-planning-framework/
Creative, Cultural and Digital Industries Guide
http://www.davidparrish.com/ideas-tools/creative-cultural-digital-industries-guide/
Vision and Success. The importance of a Strategic Vision and clear Definition of Success
http://www.davidparrish.com/strategic-vision-business-success/
Internal Analysis of Strengths and Weaknesses using the
PRIMEFACT checklist
http://www.davidparrish.com/primefact-checklist-for-internal-analysis/
External Analysis of Opportunities and Threats using the
ICEDRIPS checklist
http://www.davidparrish.com/the_icedrips_ch/
SWOT Analysis for Creative and Cultural Enterprises
http://www.davidparrish.com/swot-analysis-strategic-planning/
Videos. Including ‘How to succeed in Creative Business’
http://www.davidparrish.com/videos/