- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Strategic Planning Course
- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- Investor Pitching Course for Creative Businesses
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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- Don’t even start thinking about writing the proposal with lots of question marks in your head. You need to set out:
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a clear idea;
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a set of strategic priorities & preferences;
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a detailed plan of activities, their content & schedule.
All these have to be developed together with your partners, based on the analysis of the specific problems & the environment you live in.
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Choose the right programme/donor for your project
Analyse the priorities of the programme to check whether your project really meets them.
Read through the experts assessment criteria, so that you could refer to them while drafting.
Check the list of projects already selected – you will see what is really behind the words.
If you could meet some current beneficiaries, it would be perfect.
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Reflect the guidelines in the descriptions
Learn them by heart.
Interpret them, so that you will get a real understanding of what it means for your project.
Make sure they are clear in the application.
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Show the experts you are an expert in the field selected
Convince the experts that what you have just written is a reality, not a fabricated poem that you’ve written to get the money.
Refer to regional, national & international reports and publications to confirm your orientation, know-how & contacts
Try to develop an experimental/innovative approach in the given area.
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Experts are only human – don’t make them irritated
They are usually reading hundreds of application forms.
They need to receive a clear and well-structured text.
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Be concrete & brief, answer the questions
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Don’t refer to unconfirmed information
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Don’t contradict yourself
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Don’t promise something you will not be able to realise
Remember that they usually do not know your institution or partner consortium. If you forget about the important information, they don’t have knowledge about it.
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Language quality should be good, but nobody expects you to be a native speaker if you’re writing in a foreign language. What can you do to improve it:
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find a balance between sophisticated and colloquial language;
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find and highlight keywords;
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use your copyrighter skills: develop some sexy titles.
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Time will be your enemy during the process of application writing:
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start early and plan it carefully;
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make sure you put all the valid documents in order;
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ask other people to read it through before submission to track the content, logic & language mistakes;
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triple-check everything – it’s so easy to make a mistake, especially in those huge, international calls for proposals
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Don’t get bored while writing. If it’s boring for you it will be boring for the others
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Make breaks and comebacks while drafting.