- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
- The Strategic Planning Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- Investor Pitching Course for Creative Businesses
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The course "Introduction to Cultural and Creative Industries" https://www.culturepartnership.eu/publishing/course/
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Creative entrepreneurship: how to turn creativity into your base for business? https://focus.ua/society/331094/
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Joshua Rothman. The Meaning of “Culture” https://www.newyorker.com/books/joshua-rothman/meaning-culture
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Ways of Defining Art https://www.thoughtco.com/what-is-the-definition-of-art-182707
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James C. Kaufman. Creativity 101. Springer Publishing Company, 2009. - 256 p.
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Who is who in culture: from artist and philosopher to consumer http://www.chytomo.com/khto-ie-khto-u-kulturi-vid-myttsia-j-filosofa-do-spozhyvacha/
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Course on Strategic Planning https://www.culturepartnership.eu/ua/publishing/strategic-planning-course
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Competitive advantages. Online article and PDF file are downloadable http://www.davidparrish.com/competitive-advantage/
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Strategic Planning Framework for cultural businesses and creative industries http://www.davidparrish.com/ideas-tools/strategic-planning-framework/
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Let's do it step by step: How does Design Thinking work? http://bydesign.platfor.ma/stages-of-dt
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Tim Brown Design Thinking in business. From developing new products to designing business models. — М.: Mann, Ivanov and Ferber. — 2012.
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Jeanne Liedtka. Think as a designer. A Design Thinking Tool Kit for Managers. — М.: Mann, Ivanov and Ferber. — 2015.
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David Kelley, Tom Kelley. Creative Confidence. How to unleash your creative potential. — К.: Osnovy. — 2017.
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The Field Guide to Human-Centered Design. — C.:Design Kit. — 2015.
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EdEra from within: The principles of horizontal organisations http://forshmag.me/2018/06/29/edera-iznutri-printsipy-gorizontalnyh-organizatsij/
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Manuel Castells. The Rise of the Network Society, 1996.
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Robert Hassan. Media, Politics and the Network Society. Open University Press, Buckingham, 2004.
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11 Successful Networking Tips https://www.kangan.edu.au/students/blog/successful-networking-tips
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Jackie Hay on Modern Art Management: Marketing and Audience Development Strategies https://www.youtube.com/watch?v=XypjYcBjDd0
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Кейс Культурного Проекта: как коммуникации становятся инструментом по воплощению миссии (Cultural Project Case Study: How communications turn into a tool to implement your missions) (In Russian) https://www.culturepartnership.eu/article/anastasiya-klysakova
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J. Rodriguez. To Sell or Not To Sell? An Introduction to Business Models (Innovation) for Arts and Culture Organisations. — IETM, Brussels, March 2016. Link: https://www.ietm.org/en/publications
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Michalko, Michael. Cracking Creativity: The Secrets of Creative Genius / Michael Michalko ; transl. from English by Aleksandra Korobeinikova. — М. : Mann, Ivanov and Ferber, 2016. — 320 pages.
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Мозг на паузе: как выйти из творческого тупика и заставить себя придумывать новые идеи (You brain on pause: how to find the way out of the creative deadlock and make yourself generate new ideas) (in Russian) https://theoryandpractice.ru/posts/16196-mozg-na-pauze-kak-vyyti-iz-tvorcheskogo-tupika-i-zastavit-sebya-pridumyvat-novye-idei
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18 Best Idea Generation Techniques https://www.cleverism.com/18-best-idea-generation-techniques/
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Content Idea Generation: Super Easy 5 Step BRAVO Method https://heidicohen.com/content-idea-generation/
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19 Top Brainstorming Techniques to Generate Ideas for Every Situation https://business.tutsplus.com/articles/top-brainstorming-techniques--cms-27181