- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
- The Strategic Planning Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- Investor Pitching Course for Creative Businesses
1. 1. A template to help you map, plan or manage your digital marketing: https://images.template.net/wp-content/uploads/2016/07/21132944/Example-Digital-Content-Marketing-Strategy-Matrix-Template0A.pdf
2. Digital engagement in culture, heritage and the arts: http://digitalengagementframework.com/digenfra3/wp-content/uploads/2016/02/Digital_engagement_in_culture_heritage_and_the_arts.pdf
3. A how to guide for hackathons in the cultural sector: http://www.ne-mo.org/reading-corner/museums-in-a-digital-world.html
4. Strategies for effective communication in the new digital media landscape: http://www.tellusventure.com/downloads/reference/santa_cruz_strategies.pdf
5. Identification of user needs, contents and quality criteria for Cultural Web Applications: http://www.minervaeurope.org/publications/qualitycommentary/qualitycommentary050314final.pdf
6. 10 social media tips for arts organizations: https://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2011/nov/29/arts-social-media-tips
7. Arts & culture sector masters social media: http://www.flyingkitemedia.com/features/phillysocialmediaartsandculture0806.aspx
8. Arts & Social Media Public: https://docs.google.com/spreadsheets/d/17e8wHkbbQlqoOYNy_XIy37xaTsySMmslCWRm7-MwmRw/edit?hl=en#gid=0
9. Arts Organizations and Digital Technologies: http://www.pewinternet.org/2013/01/04/arts-organizations-and-digital-technologies/
10. Arts marketing toolkit: http://www.arterialnetwork.org/ckeditor_assets/attachments/36/fa_am_toolkit.pdf
11. The Best Ways for Museums and Art Organizations to be Social: https://blog.hootsuite.com/social-museums-art-organizations/
12. 12. Why should arts and cultural organizations use Instagram and Pinterest?: http://npengage.com/nonprofit-marketing/insta-what-pin-where-why-should-arts-and-cultural-organizations-use-instagram-and-pintrest