- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
-
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- Investor Pitching Course for Creative Businesses
- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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- The Proposal Writing Course
- The Cultural Strategy Course
- The Finance and Project Budget Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Media Pitching Course
- The Donor Fundraising Strategy Course
- The Strategic Planning Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course

1. Forbes - 13 Do's And Don'ts When Pitching To The Media - https://www.forbes.com/sites/mikalbelicove/2013/12/10/13-dos-and-donts-when-pitching-to-the-media/#1348bcd65095
2. LifeHacker - How to Pitch a Journalist - https://lifehacker.com/how-to-pitch-a-journalist-1823747505
3. PublicRelationsSydney - Crafting the perfect media pitch - https://publicrelationssydney.com.au/crafting-the-perfect-media-pitch/
4. Ragan’s PR Daily - The dos and don'ts of social media pitching - https://www.prdaily.com/Main/Articles/The_dos_and_donts_of_social_media_pitching_18372.aspx
5. Seoexpertbrad.com - PITCHING BEST PRACTICES: 41 PR EXPERTS REVEAL ALL - https://seoexpertbrad.com/public-relations-media-pitching/
6. Finding Your Voice With the Media: How to Pitch a Journalist - https://www.themuse.com/advice/finding-your-voice-with-the-media-how-to-pitch-a-journalist
7. 7 Tips to (Almost) Guarantee a Successful Media Pitch - http://www.prnewsonline.com/guarantee-successful-media-pitch
8. Top 4 Best Media Pitch Examples - https://powerdigitalmarketing.com/blog/top-4-best-media-pitch-examples/
9. 17 PR Professionals Share Their Best Pitching Tips - https://www.buzzstream.com/blog/17-pr-pros-share-their-best-pitching-tips.html
10. The Do’s and Don’ts of Media Pitching - https://www.strategicvisionpr.com/the-dos-and-donts-of-media-pitching/
11. The Art Of Pitching The Media - https://www.businessinsider.com/the-art-of-pitching-the-media-2011-10