- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
- The Strategic Planning Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- Investor Pitching Course for Creative Businesses
Key Textbooks
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Varbanova, Lidia (2016) International Entrepreneurship in the Arts, New York/London: Routledge: https://www.amazon.com/International-Entrepreneurship-Arts-Lidia-Varbanova/dp/1138844357
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Varbanova, Lidia (2012) Strategic Management in the Arts, New York/London: Routledge: https://www.amazon.ca/Strategic-Management-Arts-Lidia-Varbanova/dp/0415530032
Online Resources (Documents and Publications)
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Accelerators Vs. Incubators: http://www.ecosysteminsights.org/everything-you-wanted-to-know-about-accelerators/
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Approaches to Creative Placemaking: http://www.artscapediy.org/Creative-Placemaking/Approaches-to-Creative-Placemaking.aspx
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Creative Enterprise Handbook, NESTA - http://www.nesta.org.uk/publications/creative-enterprise-toolkit
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Crossover. How artists build careers across commercial, nonprofit and community work: http://www.haassr.org/wp-content/uploads/2014/05/caCrossover.pdf
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Essig, Linda. Arts Incubators: A Typology: http://stpaconference.org/wp-content/uploads/2014/02/C4c.pdf
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Managing Creative Enterprises, World Intellectual Property Organization - http://www.wipo.int/export/sites/www/freepublications/en/copyright/938/wipo_pub_938.pdf
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Markusen, Ann (2013) How cities can nurture cultural entrepreneurs - http://www.kauffman.org/what-we-do/research/2013/11/how-cities-can-nurture-cultural-entrepreneurs
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Matched crowdfunding - new ways for people and institutions to collaborate on funding projects http://www.nesta.org.uk/blog/matched-crowdfunding-new-ways-people-and-institutions-collaborate-funding-projects
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Research on Social Entrepreneurship: LabforCulture: http://www.labforculture.org/en/resources-for-research/contents/research-in-focus/social-entrepreneurship
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Sponsorship and Alternative Financing for Culture, Christopher Gordon, LabforCulture: http://www.labforculture.org/en/home/contents/floating-pages/articles/sponsorship-and-alternative-financing-for-culture
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Study of the Entrepreneurial Dimensions of the Cultural and Creative Industries, European Commission - http://ec.europa.eu/culture/key-documents/doc3124_en.htm
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Sustainable Models for Shared Culture. Case Studies and Policy Issues: http://in-progress.fcforum.net/wp-content/uploads/2013/10/SharedCulture_web.pdf
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Ten Policies to Increase the Impact of the Arts on Placemaking, by Kip Bergstrom: (02-2013): http://www.cultureandtourism.org/cct/lib/cct/Ten_Policies-Impact_of_the_Arts_on_Placemaking.pdf
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The Re-emerging Art od Funding Innovation by Gabriel Kasper & Justin Marcoux (2014): http://ssir.org/articles/entry/the_re_emerging_art_of_funding_innovation
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What is Crowdfinancing - https://youtu.be/8b5-iEnW70k
Online Resources (Blogs)
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Cultural Entrepreneurship News - http://culent.com/
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Cultural Entrepreneurship : http://blogs.bcu.ac.uk/culturalentrepreneurship/2013/02/25/defining-cultural-entrepreneurship/
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Entrepreneurship and Strategies in the Arts and Creative Industries, by Lidia Varbanova: www.lidiavarbanova.ca
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Cultural Entrepreneur: http://www.culturalentrepreneur.se
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The Cultural Entrepreneur : http://theculturalentrepreneur.wordpress.com/
Organizations and Projects
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Advantage Creative Fund, UK - www.advantagecreativefund.co.uk
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Arteconomy, Belgium - http://www.arteconomy.be/htm/getPageEN.asp?i=0
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Arts Business Incubator - https://www.nyfa.org/Content/Show/Arts%20Business%20Incubator
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Bank loan system for financing CI, France - http://www.ifcic.fr/
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Center for Social Innovation, Toronto, Canada - http://socialinnovation.ca/
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Creative Startups - www.culturalentrepreneur.org
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Cross Border Virtual Incubator: http://www.projects.eadtu.eu/cbvi
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European Trade Association for Business Angels, Seed Funds, and other Early Stage Market Players (EBAN): www.eban.org
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Flanders, Belgium – http://www.flandersdc.be/en
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Inserralves – Creative Industry Incubator, Portugal - http://inserralves.pt/pt/
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Nova Iskra, Belgrade –http://novaiskra.com/en
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Salzburg Global Seminar for Young Cultural Innovators: http://www.salzburgglobal.org/index.php?id=7518
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Schwab Foundation for Social Entrepreneurship: www.schwabfound.org
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StartUp Canada - http://www.startupcan.ca
- The Art Incubator - http://www.theartincubator.org/
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Triodos Bank, The Netherlands: Financing Arts and Culture - http://www.triodos.com/en/about-triodos-bank/what-we-do/our-expertise-overview/arts-culture/
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Tuli, Finland - http://www.seeplatform.eu/casestudies/TUL
Videos
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Bill Drayton - Ashoka - Social Entrepreneurship: http://www.youtube.com/watch?v=RGbYzRrLR6Y
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Creative Innovation Summit, 2012: Chris Bilton - http://vimeo.com/44654275
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Difference between Crowdsourcing and Crowdfinancing: https://youtu.be/-38uPkyH9vI
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Flying with angel investors: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1917
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How to pick a venture partner: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1832
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What is Cultural Entrepreneurship, Mukti Khaire, Associate Professor of Business Administration, Harvard i-Lab - http://www.youtube.com/watch?v=mlQOgXbUjyM