- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- Investor Pitching Course for Creative Businesses
- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
- The Strategic Planning Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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Developing Skills for NGOs. Project Proposal Writing.
http://documents.rec.org/publications/ProposalWriting.pdf
The Logical Framework Approach, Greta Jensen, How To guide December 2013
https://www.bond.org.uk/…/The-logical-framework-approach-Ho…
Project Design Manual. A thorough guide funded by the UN’s International Labour Organisation (ILO).
http://www.ilo.org/…/down…/coopafricaprojectdesignmanual.pdf
Learning Lab: A Proposal Writing Short Course: A step-by-step guide on how to write a proposal to start fundraising. The report outlines the structure of a proposal with tips on what to include in each part of the process and how to gather the required information.
http://foundationcenter.org/…/tutor…/shortcourse/prop1_print
The Best Proposal Writing Techniques for NGOs: How to write a good proposal. It considers the importance of clearly stating the project idea.
http://www.fundsforngos.org/…/proposal-writing-techniques-…/
How to Write a Proposal: This publication explains the concepts involved in the process of proposal writing.
http://www.fundsforngos.org/how-to-write-proposal/
Writing a Funding Proposal: This guide gives advice on finding donors and techniques to use when developing a proposal in a small team.
http://www.civicus.org/…/Writing%20a%20funding%20proposal.p…
A Guide to Proposal Writing and Planning: The report provides links for reference materials. The two types of project proposals reviewed are short letter proposals to private foundations, and long grant proposals geared towards governmental donors. The report also provides useful pointers on how to approach the right people.
http://www.oema.us/files/Gude_to_Grant_Writing.pdf
How to Write a Grant Proposal: The site provides a brief and concise guide on grant writing along with some descriptions of terms and concepts. It offers advice on identifying the right person to write the proposal and avoiding common mistakes.