- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Strategic Planning Course
- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- Investor Pitching Course for Creative Businesses
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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Public space plays an important role in the development of urban creativity. These places accessible to all categories of people presuppose that city residents can comfortably spend their time there, express themselves freely, exchange ideas, and make contact with other residents and the city as such.
The best places are those where it is possible to make contact and communicate, those that are easy to get to and easy to move about. At the same time, you feel that you are part of a bigger world that has no boundaries. It is a place where you can improve, learn and express yourself. It is a place of inspiration, where culture breathes and lives. And of course, the best city is the one where all these features are harmoniously combined with the help of design.
Here are examples of cities that use the creative approach to develop and form the community on the basis of public participation.
Tallinn
Tallinn has become home to the majority of creative companies of Estonia thanks to the support of universities that prepare artists and graphic designers and centres for development of all key creative industries. In addition, the city holds Tallinn Music Week, an annual music industry conference and the biggest indoor festival in the Baltic-Nordic region that offers styles that range from classical music to hip hop.
Rotterdam
Half of the population of Rotterdam is young people under 35, and the uniqueness of the city manifests itself in its creative atmosphere resulting from such events as Wake up in Art. In the framework of this unique festival, participants can stay overnight in special creative constructions created by local artists.
Amsterdam
The problem of frequent road accidents on narrow streets and the rise in price of petrol in the 1970s were the catalyst for the launch of the campaign for the popularisation of bicycles in the Netherlands. In the framework of the project, experimental bike lanes were created in the cities of Aarhus, Odense and Herning and an extensive program was launched for the whole country. As a result, Amsterdam is referred to today as the bicycle capital of Europe. There are around 800,000 bicycles in the city and 63% of residents use this means of transport daily.
Berlin
The Kreuzberg neighbourhood in Berlin is famous for his creative approach to the socialist heritage. Here you can find the outdoor gallery East Side Gallery showing the series of works created on the remaining section of the Berlin Wall. After the fall of the wall, many deserted houses in the eastern part of the city were “captured” by the creative youth that transformed them into a bulwark of alternative art and fun. For instance, the art centre Bethanien, located in the former hospital of Saint Bethany in one of the oldest neighbourhoods of the city, houses art galleries, exhibitions and a music school.