- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
- The Strategic Planning Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- Investor Pitching Course for Creative Businesses
What is cultural journalism? The primary concern of cultural journalism is with the arts and creative work, and with the individuals, institutions and policies that make or enable that work. The arts are usually understood to include literature, visual arts, music, film, theatre and dance, photography, architecture and design. They cover both ‘high culture’ (many of the traditional art forms) and ‘popular culture’ (once known as folk art). Culture also extends to mass entertainment in the form of popular films, radio, television and computer games. A broader definition might include everything from gardening and gastronomy to urban planning and innovative tech startups.
The concerns of cultural journalism have expanded as our understanding of culture and its role in society has developed. Some of the thinkers who have developed this understanding in new directions are Edward Said, George Steiner, Umberto Eco and Stuart Hall. We now speak about ‘culture wars’ and ‘cultural shifts’ that drive political and social change. There has been increased recognition in the 21st century of the economic contribution of the arts sector to jobs, growth, tourism, exports and development, and as a means of solving social problems and transmitting values. The ‘cultural and creative industries’ include traditional arts, applied arts and creative innovation. The EU also recognises freedom of expression, including artistic expression, as important for the promotion of individuals’ self-fulfilment and autonomy, and ‘essential for the development and manifestation of individuals’ identities in society’.
Some people, including many artists themselves, prefer to emphasise the intrinsic value of art, rather than its economic or social benefits. Yet the economic arguments can help make the case for public resources and policies that benefit the arts, as well as for media coverage that can influence policy makers and build audiences for the arts. Partly in recognition of this economic value, cultural coverage in the news media has expanded beyond Arts & Literature, or Culture, sections into News, Business, Comment & Opinion, Travel and Lifestyle.