- The Proposal Writing Course
- The Cultural Strategy Course
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The Advocacy Сourse
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Lecture 1. What is advocacy and how can it help?
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Lecture 2. Issue analysis and identification
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Lecture 3. Mapping the external environment
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Lecture 4. Lobbying, influencing and getting your voice heard
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Lecture 5. Advocacy campaign evaluation
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Fact sheet on advocacy and lobbying
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Advocacy Capacity Assessment
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Case Study
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Additional Reading Resources
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Test and certificate
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- The Finance and Project Budget Course
- The Donor Fundraising Strategy Course
- The Media Pitching Course
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The Marketing Course
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Lecture 1. What is ‘Marketing’?
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Lecture 2. Marketing Strategy
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Lecture 3. Listening to Customers
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Lecture 4. Customer Benefits
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Lecture 5. The 3Ms of Marketing
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Fact Sheet. 20 Key Facts relating to Marketing
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Checklist to ensure efficient marketing strategy
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Case Study. The 3Ms of Marketing.
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Test and certificate
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- The Strategic Planning Course
- The Course on Creating Value in Creative Economy
- The Cultural Relations and Cultural Diplomacy Introduction Course
- Investor Pitching Course for Creative Businesses
- The Creative Europe Course
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The Crossovers & Fundraising Course
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Lecture 1. Entrepreneurship and Innovation: Vectors for Successful Fundraising
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Lecture 2. Business Models and External Financing for Creative Startups
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Lecture 3. Crossovers: A Catalyst for Effective Business Planning
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Links to online resources and resources for further reading
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Fact sheet
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Case studies
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Test and certificate
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An Introduction to Cultural Journalism Online Course
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Lecture 1: What Is Cultural Journalism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 2: What is Criticism? (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 3: How to Interview Cultural Figures (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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Lecture 4: Conclusion - Building an Audience for Culture (An Introduction to Cultural Journalism. Online course by Dr Maya Jaggi)
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FURTHER READING
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Test and certificate
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- The Digital Communication Course
- Project Management in Culture Course
- The Culture & Creativity Course
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The Communication Course
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Lecture 1. The Basic Principles of Strategic Communication
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Lecture 2. The Stages of Strategic Communication
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Lecture 3. The Basic Principles of Strategic Communication
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Lecture 4. The Basic Elements of Strategic Communication: Audience, Messages, Channels, Speakers and Time
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Lecture 5. Media communications: tips for success
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Additional resources
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Test and certificate
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A few reasons why it’s worth doing:
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Usually preparing a project proposal means that you are applying for money to implement a certain project. Therefore, a successful proposal means that you will get the opportunity to realize your professional ideas & dreams.
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Most of the project proposals you are going to elaborate will include a partnership component. Therefore, you have to extend the quantity and quality of your institution’s external relations. You will develop a network of contacts, gain recognition and prestige.
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The project proposal is not only the sum of all your genius concepts. If it does include the element of collaboration, it has to be the result of joint work & in-depth analysis of the situation/environment & priorities of each participating country/organization. For that reason the project you will be working on will be more comprehensive, more innovative, more adjusted to your recipients’ needs.
IT IS JUST BETTER.
How should we prepare ourselves to write a good project proposal?
I would like to show you a few stages of the process:
1. SELF-AWARENESS PART
A diagnosis of your professional environment, which will help you to identify real needs, experience so far and expectations for future.
So, I’d like to encourage you to answer the following questions:
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What do you have at your disposal?
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What is visibly missing?
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What could potentially create a problem?
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What would be a potential to capitalize on?
With regard to your institution and its employees, your close partners and….., main beneficiaries & target audience.
2. PARTNER SEARCH PART
You need to establish a good partnership relation, which makes your project stable, efficient & attractive. Think about the potential threats and advantages coming that would result from collaborating with representatives from different sectors: public, private & NGOs.
Consider the intercultural aspect of your project and its impact on your environment.
So, what do you need to analyse to find a good partner:
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Profile, previous experience & current activities – information about content
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Size, infrastructure, financial capacity – information about capacity
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Staff competencies – information about the level of professionalism
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Partnerships & contacts – information about the collaboration ability
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PR & opinions – information about the quality of actions undertaken
And it would be good if we also take into account the following factors, which may be very country-specific:
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Culture of work
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Management style: hierarchy, bureaucracy & formalization
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Trust or no trust?
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Openness & flexibility
3. JOINT WORK ON THE APPLICATION
Let’s assume that we have already found a partner institution. How should we proceed:
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A nice draft showing the experience and scale of our initiatives, our know-how. A few sentences should be dedicated to presenting the project idea and funding opportunities.
If they say yes, we should:
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organize as many meetings & conversations as possible;
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pay special attention to sharing the same values and strategic priorities;
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secure their involvement in drafting the proposal drafting;
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sign a contract regulating tasks & duties during and after the application phase.